Is your marketing strategy failing to deliver the expected outcomes? This may be because your digital campaigning team has still not unleashed the potential of video ads for attracting the attention of ready-to-convert leads.
Videos have taken the internet by storm and have become a powerful tool in the marketing arsenal of successful brands. It has been forecasted that the spending on video ads will surpass $51.26 billion and $81.05 billion, respectively, in China and the USA by 2022’s end.
It is high time that you start leveraging videos to add cutting-edge to your marketing strategy.
Why Video Ads Are Essential For Your Marketing Strategy’s Success
Competition in every niche is heating up. The survival of your brand will be at stake if you can’t rope in new customers consistently and reduce the churn rate.
Traditional advertisements are no longer proving effective in convincing prospects about the superiority of your brand’s offerings. You need to embrace new advertisement trends to make your brand’s voice heard and trigger word-of-mouth promotion through brand advocates.
Video ads are quirky, fun to watch, and resonate well with targeted customers. The number of digital touchpoints where video ads can be deployed is steadily growing. You must grab this opportunity to steal the limelight and grow your business.
The following section sheds light on why video advertisements can prove to be a game-changer for your brand.
People Simply Love To Watch Videos
Over 3 billion internet users of different ages watch downloaded or streaming online videos at least once every month. This number is projected to grow to 3.5 billion by 2023.
This is the motivating factor behind 73% of marketers leveraging streaming video, 54% of businesses embedding videos on websites’ landing pages, and 47% of brand marketers using videos in promotional emails to engage potential customers.
Videos can positively influence the purchasing decision of prospects and nurture their affinity for your brand. Hence, it is imperative to make video ads that are compatible with the viewing preferences of your target audience. In this bid, customizable advertisement templates of good video maker tools can prove highly useful.
Absorbing Videos Don’t Let The Attention Stray
Video ads effectively cater to the short attention span of viewers with their immersive content.
Punchy, fun, and absorbing videos hold the focus of prospects steadfastly. Also, our brains are wired to retain the message conveyed through video content for a longer duration compared to plain text.
This implies that whenever an opportune purchasing moment shows up for a prospect, s/he may first associate the product with your brand before considering other options. Your brand recall rate, thus, increases significantly.
Use short videos for online platforms and offer a link to longer videos posted on YouTube, your website, or another platform at the end. If the viewer finds your ad content useful, s/he will explore more.
Viewers ideally like to consume videos in the length range of 15 seconds to a minute.
Shareability Of Videos Help Spread The Word About Your Brand Quickly
If a video succeeds in provoking positive feelings in the viewer, s/he won’t delay in clicking the share button to circulate the video among his/her friends and followers. All social channels offer a share option for online content posted on their platforms.
Hence, a good video can become viral in no time. Just imagine the exposure your brand can gain by posting attention-arresting videos. But to pull this off, you need to keep some important things in perspective when you make video ads for social media.
These are:
- Researching targeted audiences’ preferences
- Checking out the video ads that your competitors are capitalizing on
- Scheduling ad deployment at peak hours when your leads spend time watching videos
- Rendering them easy-to-consume with engaging and relevant content
- Sharing different aspects of your central message in multiple short videos
- Making the start appealing, visually powerful, and thought-provoking
- Including subtitles to help people watch them even in a muted condition
- Narrating stories in a witty and compelling manner for adding value to the viewer’s time
- Evoking particular emotions that viewers can relate to
SEO Gets Improved, Leading To More Conversions And Sales
If you add spellbinding video ads to your brand’s webpage, site visitors will certainly spend more time exploring linked pages.
Google bots will see this as an improvement in the quality of your webpage. Accordingly, your site will be indexed higher in search result page ranking (SERP).
For every relevant keyword-based search query, your web page’s link will be displayed by Google on the opening result page. This will drive more qualified traffic to your site, build trust in potential customers, and make your offerings more credible.
Mobile Users Can Be Targeted Effectively
Video ads are mobile responsive. It means that they automatically adapt to the dimensions of the mobile device of the viewer to offer a seamless watching experience. Since the global viewability rate of mobile web video ads is almost 79%, you can reach out to more prospective customers with mobile-targeted marketing.
In the USA alone, the spending on video ads specifically created for mobile platforms has crossed $63.82 billion. Steal the march over your competitors by keeping pace with the latest ad trends. Use the in-built advertisement templates of a good video editing tool to customize your video ads gracefully.
Video Ads Facilitate Compelling Storytelling
An ad will accomplish its purpose only when it serves as a connecting bridge between prospective customers and your brand. Video ads are super-effective in emotionally touching leads with their hypnotic visual storytelling.
Give a compelling narrative of your empathy for potential customers with video ads that
- Reflect the personality of your brand
- Establish yourself as a thought leader offering reliable and authoritative insights
- Showcase your mission, values, ambitious long-term plans, planned launches, events, etc.
- Educate viewers and solve their problems with how-to, DIY, case study, and explainer formats
- Demonstrate the efficacy and appeal of your brand’s offerings
- Narrate the experiences of past customers and offer their undiluted reviews or feedback
- Exhibit your work culture, respect for human rights, concern for the environment, ethical compliance, etc.
So, next time when you make video ads, check if your ads are living up to the yardsticks discussed above.
Email Click-Through Rate Improves Significantly
The mention of the word ‘video’ in the advertisement email’s subject line brings about a 300% leap in its click-through rate.
Video ads served through emails help your brand motivate past customers to reassociate with your brand, convince cold leads better, reduce the rate of abandoned shopping carts, and optimally inform prospects about your offerings.
You can enhance the appeal of email video ads with pre-built advertisement templates of good video editing tools. These templates are unique and can showcase your message in the best light.
Conclusion
Video ads will boost the efficacy of your marketing strategy. They enhance brand awareness, trigger conversations about your offerings, win the attention of new leads, drive qualified organic traffic to your website, and help generate business and revenues consistently. Align video marketing with your business objectives and reap rich dividends.
