Almost everyone watches an online video in one form or another each day, especially when you have platforms like YouTube, TikTok, and Facebook. The rise of the smartphone, digital media, and faster internet speed led to a boom in video ads in the digital marketing space.
For a business owner, video ads are one of the best ways to gain an online audience and attract more customers. But if you are not convinced, the reasons below should tell you all about the importance of video ads for businesses.
Reach Mobile Users
People like to watch videos on the go. And as more people use smartphones. The more your video ad audience increases. For example, most people like to watch video ads after the end of a video.
Most of the new generation also likes watching videos on social platforms on their mobile devices rather than on TV. That is because viewers feel more connection to videos on their mobile devices than when they watch them on TV.
Higher Engagement
One of the goals of advertising is to attract people’s attention, which can be complicated, especially today because of the short attention span of people. Not to mention, other brands are trying to compete for attention. So, it is essential to stand out.
With so many banners and text ads appearing on websites, video ads can be a refreshing way for audiences to consume your content. It has sound, movement, and other elements, like a catchy song that viewers find engaging.
People find video ads easier to consume than other advertising formats. The emotional connection you make with your video ads to your viewers is what makes or breaks them. If you can make your videos engage with your viewer’s emotions, they will spread more quickly and get millions of views.
Tell a Brand Story
Brands can tell their story better with video ads. Storytelling can be one of the ways you can make an emotional impact on your audience. And with the help of sight and sound, connections can form faster with your product or service. Video ads can build a story, promote your brand, tell details about your product or service, or outline a value proposition.
Video ads can dwell more in your audiences’ minds than other ad formats, increasing your chance of winning them over to your brand. For example, animated videos are simple yet offer great entertainment value to your audience. Brands can use this type of video when launching new products or services and tell stories about how they can address people’s needs and lifestyles.
Generate Sales
Successful video ads can go viral and generate millions of views in a short period, which means you can get what you paid for quickly. Big online businesses like Amazon reported a 35% increase in customer purchases because of video ads. That is because you can move customers faster in all buying funnel stages.
Consumers can be reluctant when buying things online. But video ads can allay fears and instill trust in your products and services by presenting them in a conversational and personal way. For example, audiences are likely to buy a product after they watch an explainer video about them.
Conclusion
Businesses compete for the audience’s attention online. So if you want to stand out, it would be best for you to make video ads. Not only can they attract more attention. But they can also increase the chance of making more customers by forming a connection with audiences. There is plenty of video editing software online, like https://www.movidmo.com/, to let you start making your video ads today.
