Do you find it difficult to communicate well with your target audience? Are your target markets finding it confusing to understand your offerings? Perhaps it’s because your products and services are quite distinct from the rest of the market. You can improve your business’ way of delivering its messages to potential customers through an explainer video.
You should continue reading so you’ll have a better idea about the ins and outs of an animated explainer video. Furthermore, keep reading so you’ll know why you should take advantage of explainers to promote your brand.
What is an Explainer Video?
An explainer video is a type of digital media that explains what your company does, its products, and its services. A good digital explainer can emphasize the benefits and features of your offerings, allowing potential and returning customers to gain a better grasp of the type of help you can bring.
Take note that there are several types of explainer videos you can use. However, those examples can be placed into three main categories, which are:
- Promotional: To sell products or service
- Explanatory: To define the brand, product, service, or concept
- Emotive: To reach out to targeted markets (e.g., marketing for charitable organizations)
5 Reasons Why You Should Use an Animated Explainer Video for Your Company
Perhaps the question that’s on your mind right now is, ‘Why should I dabble in animation to promote my business?’ Take note that an animated explainer video is only one of many ways to offer your wares and services with the power of visualization. However, there are some distinct advantages provided by explainer videos that can be quite challenging to achieve for other forms of marketing.
These benefits include the following:
Ideal for Difficult to Market Products and Services
For instance, if you develop websites for companies that specialize in contextual advertising, your explainer video should contain details about the company and its operations. If you put that various pieces of information about that topic into one long-winded article or announcement, you’re likely going to bore your audiences.
An explainer video encapsulates the concepts and offerings of your business in a fun and visual format. Think of it as watching cartoons when you were a kid. Except, for this time, you’re now focused on learning more about the company instead of wondering why that wily coyote defies the laws of physics when falling off a cliff.
Trigger Strong Emotions of Viewers
One aspect where many companies fail in advertising their offerings through video is capturing the ‘want to buy’ emotion of their target audience. Yes, their video advertisements may have top-of-the-line celebrities promoting their products and services, but a famous actor or actress might not be enough in grabbing the desire to purchase for targeted markets.
It’s in scenarios like the example above where animated explainer videos can triumph over getting the services of expensive celebrities to promote offerings. Explainers can be an effective tool in creating an atmosphere of intense emotions, which can trigger an audience’s attention. These videos also add a positive element to a compelling story, allowing potential buyers to move to the next step of the sales funnel.
Not Limited to Scripts
This time, you might want to compare animated explainer videos with marketing practices like telemarketing and cold calling. For example, if a telemarketer calls you, you’ll most likely hear the cheery voice of a person from the other line. Although the person calling has a happy voice (probably trying their best to lure you into buying whatever it is they’re selling), it’s still apparent that they’re reading off of a script.
That’s not to say that telemarketing and cold calling are bad marketing techniques. However, there’s an ideal time and place for these methods.
On the other hand, an animated explainer video can help create a more personal bond with your targeted audiences as opposed to using scripted calls. Albeit it’s a one-sided conversation, the characters in your explainer video can dance, fly, sing, or do whatever it is that you want them to do.
In turn, your viewers can keep a close eye on the video while absorbing the information showing on the screen. The visual effects can create an inventive storyline, which can be better than scripted telemarketing and cold calling practices in certain situations.
Viewers Can Grab the Information and Go
Many explainer videos tend to only last a few minutes. Some relatively long examples should only last about 10 minutes, which is still not a fairly long time in comparison to a full-length movie or one TV episode.
Take for example the power of some social media platforms, particularly those that focus on video. Certain social media apps require users to upload 1-minute videos at most. Users will think that ‘it’s only 1 minute,’ which can then allow them to continue scrolling through their feeds. It’s because it creates the illusion that your viewers still have more time than usual, even though they might’ve already scrolled through hundreds of 1-minute videos.
A similar experience is possible with your explainer videos. If you make your informative content short but packed with information, your target audience wouldn’t mind spending some of their valuable time watching it until the end.
Explainers Can Help Companies Generate More Income
Ultimately, you might be interested in explainer videos because of the possibility of generating more income for your company. You’re right in that regard.
According to the experts at Wyzowl, 84% of people are convinced to buy a product or a service based on the content of a brand’s video. This data shows that video content can influence your other KPIs as well. Additionally, marketers can have a majority of the stakes in certain industries when they’re using the power of video.
If you’re having trouble developing an explainer video to reap the benefits listed above, you can always hire a company to help you out. Reach out to a reliable video marketing company today, and you might be seeing incredible growth for your business starting tomorrow.