While buying something online, what do you check first? Most people prefer buying from a brand that has excellent reviews. And believe satisfied customers are the most credible ambassador for a brand. When a new buyer wants proof that a brand is powerful, the words from the satisfied customers advocate the brand’s authenticity. So, the importance of customer testimonials cannot be underestimated.
Research says that more than 90% of people trust what an existing customer says about a business more than what the company says about itself. And with good customer testimonials, your business becomes 30% more credible to close a deal.
Read this article to know why testimonials are essential.
The Importance Of Testimonials For Your Business
The testimonials work as a seal of trust that online buyers need to check before closing a deal. In the world of manipulation and fake influencers, customers are more aware of where they spend their money. If you are skipping asking your satisfied customers to write testimonials for your business, you will stop doing that after knowing the importance of testimonials.
Let us convince you of our top reasons for having customer testimonials on your website and social media accounts.
They Build Credibility
Remember that reputation is among the most critical factors in business. Ask yourself which company are you more likely to go for, the one with hundreds of positive reviews or the one with no reviews at all?
Well, hope you got your answer. Positive customer testimonials advocate some reputational flags on your company’s behalf.
They Humanize Your Brand
We all love to listen to a good story. And we become more curious knowing about the human psyche behind a brand’s story. Customer testimonial works as the voice for your brand. It reflects the human-interest angle towards your brand and enables other customers to relate to them. As a result, your target audience connects better with your brand and understands your products and services.
While your competitors are spending millions of dollars on advertising campaigns, they sometimes fail to reveal the human side of their business. And you can achieve that by sourcing great testimonials.
They Increase Conversions
According to researchers, more than 40% of first-time visitors to your website make a purchase when they see positive reviews about your products and services. If the numbers interest you, the first thing you need to do is to reach out to your satisfied customers and ask them to write testimonials for your brand. And a single customer testimonial can increase your conversion by 4 to 5%.
If you think that getting positive customer testimonials is a huge undertaking, it’s not true. Acquiring positive customer testimonials is easier than you think. You can create them through simple customer testimonial software and can even originate them by connecting with your customer base or through follow-up emails. Display your customer testimonials on your website home page to create a long-lasting first impression on your target audience. You can also add great customer testimonials on your product or service pages, social media platforms, and even in your email campaigns.