If you are running a business and if you have good marketers in your firm then there are maximum chances that you will be using email marketing as more than 87% of marketers use email marketing campaigns for streamlining their marketing efforts.
Whenever a firm starts using a B2B email marketing campaign, the first priority of that firm is to build an ideal email list and that’s a good approach to some extent. But do you really know how many people in the email list are getting converted into your customers? It might be a tough question but you will have to face it.
If you are really serious about converting your leads into customers, you will have to nurture your leads in order to keep them connected, increase their trust, make them return back to your product, and only then will they become your loyal customer.
The good news is you can easily achieve all of this if you will start using the email autoresponder series. This is currently one of the most powerful tools out there that can be used for converting leads into customers without any hitches. If used well, an autoresponder can add value to your business.
So, without any further ado, let’s learn how you can automate your B2B email marketing by using an autoresponder.
Set up autoresponder
In order to access the menu of your autoresponder, you will have to click on Site Tools>Email>Autoresponders. After that, you will have to choose the email address that you want to send the auto-responder from. In addition to this, you will also have to choose the message and the subject line. In the end, you will simply have to enter the message in the body field.
After following all these steps, you will have to click on the Create button in order to create an autoresponder. If you want to delete an autoresponder, you can simply click on Delete.
Setting up an autoresponder is very easy and even a rookie at autoresponder can do it by following the above-mentioned steps.
Select goals for autoresponder
After setting up the autoresponder, you will have to determine the end goal of it. This will totally depend on what you want to achieve through an autoresponder. Are you planning to sell a physical product? Are you planning to strengthen your relationship with all the subscribers?
Before mapping the email sequence or writing an autoresponder series, you will have to determine the end goal for the autoresponder because, without an end goal, it will become almost impossible for you to write content or set parameters. It doesn’t matter how clean your B2B email database is or how effective your content is, without an end goal, you will achieve nothing.
You can choose from any of the below-mentioned goals in order to stay on the right track:
· Putting the sales funnel on autopilot
· Free lead magnets and mini-courses
· Welcome sequence for all the new subscribers
· Promote add-on and up-sells
Map email sequence
The next thing you will have to do in order to automate your email marketing based on a clean B2B email database is to map the email sequence. And there is no universal standard for mapping the email sequence because it all depends on you how many messages you are planning to include and in which type of order you are planning to arrange those messages.
You have to keep timing in mind as well because while using the autoresponder, timing is going to play a key role in the success of your email marketing campaign based on B2B marketing data lists. You will have the option of choosing between a solo welcome message or you can go for 3 part onboarding series. There are many digital marketers out there who use complex email autoresponders that keep running for a couple of months and are composed of many components.
Write autoresponder series
The next step will include writing autoresponder series and before doing that, you have to register for an email marketing automation software solution as this will aid you in setting the email autoresponder sequence. You should also know that autoresponder emails are basically opt-in based emails that will be sent to your ideal customers when they will subscribe or fill a form on your website. So, it’s clear that you will have to connect your website to it as well.
Here is a step by step process of writing an autoresponder series
· Build an opt-in email list
· Choose your email trigger
· Build a behavior-based autoresponder series
· Start working on setting up email automation with different conditions
Monitor and make improvements
If you are not able to create an ideal email autoresponder that will perform at its peak then there is nothing to worry about as you are not an expert at autoresponder who will make it the star of your email marketing efforts right away.
Instead of feeling disappointed, what you can do is monitor the performance and for doing so, you will have to keep tabs on both open rates and click-through rates. You can keep fine-tuning the settings if needed and make the email autoresponder perform better. You can also use A/B testing and monitor the unsubscribing rate as well.
Responding to queries and problems of customers one by one is not an ideal approach for your email marketing campaign built on B2B marketing data lists. We are living in the era of automation and it should not be limited to just sending emails after buying an email database from a reliable email database provider. By automating the responses, you can start working on many other important aspects of your email marketing campaign and since it is very easy, you will not need the help of an expert.