Digital technology, specifically software and web applications, has created plenty of business solutions to make companies more efficient and smarter with their operations. However, perhaps most importantly for those involved in sales, there are plenty of examples of digital technology actively helping businesses and staff members within them make more sales.
The emphasis on online commerce over the last couple of years, brought about by the pandemic, has highlighted many new innovative ways that businesses have been able to utilize technology to continue making sales and generating leads during this difficult period for business worldwide. Specifically, companies that relied heavily on in-person social interaction to complete their sales in the past have been able to flourish due to these pieces of technology. Here is a look at this groundbreaking technology that has changed the way business will be done for years.
360 ° Interactive Videos
To help persuade customers to buy a product, they’re going to have to see it and its features. During the pandemic, it has been difficult for customers to get a first-hand look at various products, as the majority of commerce has shifted online. This has been fine for certain sectors, such as retail and groceries, although, in industries where seeing a product is important to get a full impression of it, such as in the property or the automotive industry, not being able to visit a dealership or enter a property could have been very offputting for customers.
The solution to this has been interactive 360° videos. These videos are good because, unlike traditional videos, every aspect of the product is recorded, and the user can decide to look at any features they desire. This gives them more control and insight into the product, helping them make a more informed decision on the product. In addition, they’re able to zoom in on certain aspects, beautifully mimicking the experience an in-person inspection would have and even enhancing it. Software such as SnapCell utilizes this technology, among many other things, to good effect to help car dealerships sell more cars, and estate agents also use this tech to present potential homeowners a property without them having to visit it.
Live Video Chat
Video chat and conferencing software have been essential for businesses to continue operating remotely throughout the last year. However, it can also be used to help increase sales and boost customer satisfaction and communication. Live chat has been used in good effect to replace the need for in-person meetings or appointments. Doctors have been able to speak to patients and provide evaluation and care via video chats, which has helped reduce waiting times and provided value to their customers. Video chat is more personal and direct, which boosts trust and authority and can lead to more sales.
In addition to video chat, live text messaging can also be used to help improve sales. The technology can be used for customers to get queries answered quickly, and it can also be used to help troubleshoot problems that customers can have. For the most part, live messaging is used for customer care and not primarily for making sales. However, receiving this responsive support will help ensure past customers doing business with your company, boosting sales in the process.