When it comes to digital marketing, you have got two different options: paid marketing and organic marketing. Both are excellent options for the growth of your business, depending on your business requirements.
Paid marketing, such as online advertisements and sponsored posts, is a good option for getting quality web traffic shortly. If you have a reasonable budget, you can go for it. On the other hand, organic marketing, such as search engine optimization, is consistently generating quality web traffic for a long time. So if you are a business on a budget, organic marketing is an excellent option for you.
Understanding Organic Marketing
First, the term “organic marketing” doesn’t mean free-of-cost digital marketing services. Although you do not spend money directly on organic marketing, you pay for the time and energy investment.
Organic marketing (also known as inbound marketing) is a digital marketing method that drives high-quality web traffic to your website naturally over time. Unlike paid advertisements, you do not need to pay additionally for this. It is effective for building a stable customer base, developing a brand voice, and generating high-quality web traffic for the long term.
It mainly includes:
- Search engine optimization
- Unpaid social media posts
- Blog posts
- Unpaid guest posts
- Email blast
- User-generated content
People search for your business on social media, search engines, blogs, etc. These all are targeted channels of organic marketing.
What Does an Organic Marketer Do?
An organic marketer is typically a Search Engine Optimization expert. He uses various SEO-optimized techniques and tactics to drive potentially useful web traffic to your website. He utilizes natural sources, such as blog posts, unpaid social media posts, guest posts, and other effective content marketing techniques, rather than using paid advertising and sponsored social media posts.
The primary purpose of an organic marketer is to drive qualitative traffic to your website by educating website visitors and providing them with relevant information.
An organic marketing expert focuses on developing SEO and user-friendly blogs & articles, website content, guest posts, and social media posts closely aligned to what your potential audience cares about. These pieces of content are not only developed from the search engine optimization perspective but to educate and inform the users as well.
Backlink Monks is one such way to create some high-quality links by publishing guest content on this website. The links generated will help you generate traffic, improve ranking and build your brand awareness.
When a user searches for something relevant to your products or services on a search engine, he finds you on the first page of the search engine result. He explores your website and learns about your products or services through the content you have provided in your blog section. It strikes his mind and motivates him to show his interest in buying what you sell. That’s what an organic marketer aims for.
Using the Pillars of Organizational Maturity For Organic Marketing
Organizational maturity refers to measuring an organizations’ readiness and capability to process, function, and take important decisions. It is expressed through its people, process, and data. Understanding the current level of organizational maturity is crucial for every organization as it tells where your organization stands and what it is capable of doing.
There are five levels of organizational maturity, including:
- Level 1- Initial
- Level 2- Emergent
- Level 3- Structured
- Level 4- Integrated
- Level 5- Optimized
These levels define your current maturity level based on four pillars of organizational maturity, including people, practice, systems, and metrics. You can effectively use these pillars for organic marketing.
People
The first pillar of organizational maturity refers to the people and staff you have invested in. Have you invested in a dedicated SEO expert or an SEO agency India? With the rapidly increasing importance of organic marketing in businesses, dedicated SEO specialists are the need of the hour.
Moreover, are your SEO professionals skilled and experienced enough in organic marketing and other content marketing techniques? If you are unsure about it, you may have a problem. So, make sure you have invested in the right people.
Practice
Practice refers to the SEO practices you perform as a part of your organic marketing strategy. It comprises process and workflow.
Process defines the series of SEO actions you execute to fulfill your organization’s purposes. It includes everything from content development and optimization to content publishing.
Workflow refers to the flow of SEO actions beginning from content created by the content team that goes through the content optimization process and developers to your website.
The well-defined and agreed-upon process and workflow of SEO actions are a must for empowering your organic marketing strategy.
Systems
Here, systems refer to the technology and tools you use to perform different SEO actions. Thus, your tech stack empowers your organic marketing strategies when choosing the appropriate tools, and more importantly, adopt and use them.
It also brings efficiency in process and workflow, letting the SEO experts work to the best of their potential.
Metrics
There is lots of data available on the web in different forms. Using that data to plan your organic marketing strategies directly benefits your organization.
You can also find some valuable data in the form of historical metrics in your website’s analytics. This data gives an insight into how your website performed in the last few days, weeks, or months. Using this data, you can know which keywords, posts, and marketing strategies worked the best for you by sending the most traffic to your website.
Conclusion
Organic marketing is an effective way to drive potential customers to your website naturally. Once it starts showing the results, it gives you regular customers over time. To plan and prepare an effective organic marketing strategy for your website, you need to invest in dedicated SEO experts or a team of dedicated SEO professionals. They provide you with advanced organic marketing services, ultimately ensuring you get your desired results.
