Whether doing a challenge coin or creating an event memento, a custom coin design can be a great piece of business promotion. You can work with an existing design like your company logo or create something entirely new to mark an occasion.
These coins have a longstanding tradition in military history and for first responders as a way of identifying a connection with a specific organization. Businesses are using them now as well to promote their brand and build team morale.
Custom coin pricing depends on several factors related to your design choice as well as other options you might choose to make your coin special. Here’s a rundown of how pricing is determined.
Design Choices
A simple custom coin involves a die-struck design that might include your logo, motto, name, or event details. The coin comes in a range of metallic colors like bronze, copper, or gold with either a polished, matte, or antique finish. The overall look would be similar to that of common currency.
Add a little pizzazz with vibrant enamel color to bring out your logo, flag, or mascot. The coin can be painted on one side or both with no limit on the number of colors you can use. Take a look at just a few ways color can add to the look of your coin.
Consider going with a dramatic look by choosing a shape other than the traditional round coin-like stars, dog tags, or your logo. You can get more design onto a round shape, but a custom cutout can create a more distinctive and desired item.
Size & Quantity
The other big factor impacting the price of your coin relates to the size of the coin and the number you order.
Typical sizing for coins runs from 1.5” to 3” wide with quantities of 50-5,000. You can expect pricing for a simple die-struck coin to cost $3-$7 per coin for a small run of 100 up to $2-$5 per coin for a large run of 5,000.
Expect one-sided color pricing to raise the price by about 50 cents per coin, while two-sided color pricing can run as much as $1 more per coin.
The only extra cost you might encounter would the mold fee, which is often waived for orders of more than 300 coins.
Other Options
To make your custom coin truly unique, there are some additional options to consider that will impact the final price.
Start with the edge of the coin. Rather than a simple or smooth edge that you might see on the change in your pocket, a diamond-cut edge can add an elegant look with rope-cut, wave-cut, and other unique designs.
Make a coin with a 3D design or feature a photograph. Epoxy coatings provide extra protection to the design so they’ll last through years of handling. If you’re tying the coin into a special event, add sequential numbering to increase the value of each coin.
The standard packaging for most custom coins is a clear plastic pouch. Upgrade that to make your coin presentation more special with a velvet bag, presentation box, or coin capsule instead.
Understanding Coin Pricing
As you can see, there are a lot of factors that go into creating unique custom coins and the final coin pricing. Your challenge coins can reflect what makes your business special or mark a special event memorably.
Interested in learning more about cool promotional products for your business or organization? Check out our other marketing articles.
