Since the advent of consumerism, guerrilla marketing has been the name of the game. It is one of the oldest forms of marketing, and it is still very relevant.
Brisbane, also known as the river city, is the third-most populous city in Australia. The city is well known for its scenic natural landscapes and the network of rivers and parks.
Suppose you are looking to implement guerilla marketing tactics or are considering advertising your brand on the billboards in popular areas of Brisbane. In that case, you must know that the average cost of billboards ranges between $2000 to $4000.
Places like the eat street market, Queen street mall, and boundary street markets attract many tourists and residents alike. Owing to the high footfall in these places, they are a good option for leaflet distribution Brisbane or other forms of guerilla marketing. Due to high footfall numbers, marketers and advertisers prefer to implement their guerilla and outdoor advertising ideas in such popular areas.
While wandering the streets and malls in the city, you may have seen many people distributing leaflets, pamphlets, etc., pertaining to a particular business. All these tactics are a form of Guerilla advertising.
What is Guerilla Marketing?
It is a technique of advertising products or services in an unconventional way with a negligible budget. This type of advertising was initially designed for businesses with a limited advertising budget. But now, big companies like Netflix, CocaCola, and others have adopted this simple tactic to advertise their services or products.
The main objective of this tactic is to impact the audiences’ minds to motivate them to talk about the brand, thus generating positive word of mouth. So, the next time you see an art installation of any brand, that is guerilla marketing.
Types of Guerilla Marketing
1. Street Marketing
This type of marketing involves any kind of marketing done on the street. A popular tactic of street marketing is installing art pieces, painting street signages, or placing billboards to promote a particular brand.
For instance, McDonald’s recently painted their iconic fries over a regular zebra crossing, using the fries to denote the crossing. So, every time someone crosses the road, they see those golden arches along with their delicious chips.
2. Ambush Marketing
It is a simple marketing method that takes advantage of a crowded place to gain the public’s attention. It is usually done in a setting wherein the audience can not leave the venue, such as subways, malls, concerts, or sporting events.
Advertisers get the undivided attention of their audiences to pique their interest in the product. A perfect example of such a tactic is flash mobs or strategically placed signage.
3. Stealth Marketing
Unlike the other types of guerilla marketing that demand the audiences’ attention, stealth marketing is passive. It targets the audience by using creative and subtle marketing tactics. Most of the time, people do not even realize that they are looking at an advertisement for a product or service.
The objective of stealth marketing is to create brand awareness and generate excitement about the brand.
Product placement is an example of stealth marketing. So, the next time you see Tony Stark driving only Audi cars in any Marvel movie, you will know that is product placement.
4. Experiential Marketing
It is also known as live marketing or participation marketing. In this method, brands engage the customer to be an active participant in the activity.
When the audiences engage in the marketing activity, it helps the brands to develop a strong relationship with the customers.
For instance, during the 2016 FIFA world cup, Coca-Cola installed a VR experience that allowed people to play a mini-game of soccer and shoot some penalty kicks.
As a business owner, you can leverage guerilla marketing tactics such as flash mobs, signages, and leaflet distribution in Brisbane to grow your brand locally in the city, even if you do not have hefty marketing budget.