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How to use outdoor flyer holders in marketing

by Miles Austine
in Business, Marketing, Tips and Tricks
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Flyers are a form of paper advertisement in the form of a single, unfolded printed leaflet that conveys a message relating to an event, product, service, or idea. Flyers are intended for wide distribution to the public, commonly achieved by handing out printed copies to individuals or sharing via mail.

Handing single copies to individuals may be too tasking, and there is a risk of reaching only a few people. For instance, at an event or exhibition, you only reach the attendees. With an outdoor flyer holder, the intended information can be passed to a broader group of people at the same time from various geographical locations.

A large majority of businesses use acrylic or plastic flyer holders to distribute flyers and other forms of printed literature. The holders have various designs, and the enterprises prefer plastic or acrylic material due to its longevity and durability. Displaying your flyers neatly using a clear view plastic holder makes the printouts appear neat and portrays a professional image for the company/business.

Flyer holders for the outdoors should be weather resistant; otherwise, the flyers will be damaged by environmental factors such as rain and the sun. A clear outdoor flyer holder makes a memorable impression with clients or customers, creates interest, and convinces them to make a purchase or try out the advertised service.

Outdoor flyer holders should be installed or placed in high-traffic areas. Outside car washes, dry cleaners, restaurants, or medical centers are ideal locations to hang and display your acrylic flyer holders. Such places are busy with many people passing by and thus will attract the attention of potential customers as they enter the buildings.

Public or communal areas such as parks or outdoor events are suitable places to put the flyer holders. The outdoor flyer holders are effective for advertisements during the holidays since it is at that time when many last-minute purchases are made. It would even be convenient to have a flyer holder at a location proximal to the point of sale of the goods or where the service in question is offered.

Customizing your outdoor flyer box by imprinting the company or business logo on it is another way to create brand awareness. As a potential customer walks by the flyer holder to pick a copy of the leaflet, they can have an initial idea of the business that the dispensed literature concerns. By so doing, the contents of the flyer serve as additional information to a firm they are familiar with.

Choosing high-quality screen-printing services to add a personalized logo to your outdoor flyer holder projects a professional image and helps to brand your product.

The size of the selected exterior flyer holder is determined by the size of the flyers such that it allows sufficient fitting space without folding the paper edges. Standard flyers are usually the size of a piece of computer paper, but smaller formats are also available. They are effective in passing critical information without overwhelming your audience.

The outdoor flyer holders are a cheaper method with significant savings on time and costs for a firm than hiring the services of leaflet distributors to avail the flyers to individuals’ home letterboxes or offices. It involves less personnel to reach out to more customers since a single outdoor flyer holder can dispense to a larger group. The business only requires someone to stack the dispenser and ensure it does not run out of printouts.

It is also safe to use outdoor flyer dispensers, provided the selected location is not a private or a prohibited place. Generally, some laws prohibit flyer distribution on personal property without the owner’s permission; hence a firm using an outdoor flyer dispensing mechanism is assured of not violating legal regulations.

Outdoor flyer holders may be designed as an independent box with a stand for self-support and fitted with a lid to protect the flyers from moisture or being blown away by the wind. Some designs allow the flexibility to be mounted on a wall or a tree.

When a holder that is resistant to harsh weather conditions is placed in a strategic location, it can serve as an economical method of advertisement for a business.

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