One of the scariest things you can imagine as an Amazon seller is receiving a message informing you that your listing has been suspended.
Suspension from Amazon may be a huge setback!
Just thinking about it is enough to give you a heart attack. Don’t worry, a well-crafted Amazon POA (Plan of Action) can resolve this problem.
In this post, we will let you know about the Plan of action, drawbacks of amazon account suspension, how to write POA, and the Significance of submitting 1st POA.
So, after taking a few deep breaths, it’s time to get to work on a Plan of Action. You may make your own Amazon POA or get advice from our staff, which prepares several Plans of Action each week for Amazon sellers who have been suspended.
Minor errors don’t get you banned, and in most circumstances, the issues that get you suspended are ones that you, as a seller, decided to neglect.
What is a Plan of action (POA)?
An Amazon Plan of Action (POA) is a document that must be completed once your Amazon Seller Central account has been suspended. The activities and processes that will be done to remedy the issues that led to the cancellation of your Amazon account must be stated in detail in this document.
What are the drawbacks of suspending an amazon account?
Suspending or terminating your Amazon Seller Central account can have major implications for your business, especially if your earnings are based on Amazon.
In this case, funds collected by Amazon wouldn’t be sent to your bank account due to the blockage of funds in your Seller Central account. Furthermore, products in Amazon’s Logistics (FBA) would be blocked: all items transported to Amazon’s warehouses will be blocked as well.
Overall, an Amazon POA outlines the actions a seller will take to resolve any remaining concerns, which can range from low scores on key performance indicators(KPI) like Order Defect Rate and Cancellation Rate to suspension for overcharging or selling fake items.
Make sure your letter addresses the following queries when filing a POA:
- What was the root cause of the problem?
- What steps will you take to address the issue?
- What actions will you take to avoid such problems in the future?
What was the root cause of the problem?
Amazon really wants you to go out of your way to discover the problem, take responsibility for it, and expound on it. Make a thorough dive to identify the core reason, a sort of self-analysis. Take a look at how you manage your enterprise. Determine the source of the problem, but never accept culpability – always remain optimistic.
What steps will you take to address the issue?
Even if customers are defrauding the vendor, Amazon is all about the customer. You want to show Amazon, not just inform them, that you’ve taken steps to resolve the issue at hand, such as removing the item from inventory, issuing a refund, and so on. This is required to keep your account healthy and reclaim your account/listing(s).
What actions will you take to avoid such problems in the future?
This is where you plan how you’ll become a great Amazon merchant. You can’t leverage forms for this; you’ll need to create a Plan of Action tailored to your company. People evaluating your Plan of Action should feel confident restoring your account/listing since they know you’re making adjustments to your business that will lead to lower or no complaints from other customers.
The significance of submitting Amazon the 1st POA
It’s crucial since it has a higher rate of reinstatement success. The issue is that reviewing and responding to auxiliary plans of action is taking twice as long.
Amazon has doubled its workforce in charge of responding to plans of action and is centering its efforts on the first ones to arrive. The first POA is critical.
What is the best way to write an Amazon action plan?
The following attributes must be included in an effective Amazon action plan:
- Clarity
- Accuracy
- Timeliness
- Coherence
- Non-discursiveness
When writing a quick introduction to the POA and at the end, when you tie it up with a concise conclusion, use paragraph style. If you keep repeating yourself, their eyes will roll and they will refuse to reinstate you. Nobody should have to deal with a slew of rejections simply because they made a simple mistake like choosing the incorrect format.
The Bottom Line
Over the last year, Amazon has been more active in suspending vendors, many of whom are from overseas, who use unethical techniques to promote false products, reviews, and violate other sections of the company’s Code of Conduct.
To avoid any mistakes, make sure you’re up to date on the newest updates to Amazon’s suspension policy.
