You know just how much online shopping has gained significance over the past years. From electronics to furniture to even a needle – we are just a Google search away from finding many online outlets selling the same item. In fact, as per a research, it was found that Google holds 90.1% of the total search engine market share!
But, ever wondered how does the entire process work for the many businesses selling the same product? Well, the answer is GMB (Google My Business) rankings in SERP (Search Engine Results Pages).
In fact, various e-commerce giants like Amazon and Flipkart rose to fame because of their excellent GMB rankings. So, the prompt is clear – if you want to excel online as a business, you need to improve your GMB rankings. But, how can you do so? Here it goes:
Understand Google’s ranking algorithm
First things first – this may sound a little too technical to understand, but algorithms are Google’s backbone and you just cannot ignore it. While the search engine does declare updates on a regular basis, you still need to understand its basic functioning as it is very dynamic in nature. Therefore, understanding how things actually work with Google is a must!
What is your Google ranking now?
Are you on the 75th position or the 175th position on the GMB rankings? How good or worse the situation actually is? You need to first find out where you stand to finally figure out how long the journey to the top is going to be.
What is your SEO up to?
You must have deployed an SEO firm like https://studiohawk.com.au/ to take care of your site and its rankings. Now, it is important to understand what it is really up to. Check SEO metrics like the amount of organic traffic and keyword ranking. If necessary, use an SEO Dashboard to set up these metrics and take charge of your progress.
Is your site mobile-friendly?
We have said this once and we will say this again – a mobile-friendly site is always better in terms of rankings and business. Therefore, it is necessary to comprehend if your site is mobile-friendly or not. You can take help from Google’s Mobile-Friendly Test. Again, if the test results are negative, wait till Google’s Search Console’s Mobile Usability Report gives a list of the issues that need to be fixed for a better ranking.
Fix the Google penalties
Do not worry – we are already in the midst of coming to a conclusion! Now, let’s fix your Google penalties. Google penalties mean your site has lost its current visitors because either it is no longer listed on the SERP or your keyword ranking has dropped too much. And how can you avoid such penalties? Clean up your link profile, as the unhealthy links harm your rankings, by requesting a manual link removal or using Google’s Disavow Links tool.
The keyword research factor
We know just how important it is to ace the game of keyword research to rank on top of the GMB rankings. And there are multiple ways through which you can do so. Boost your lower-ranking keywords, see what your competitors are up to with keywords, and use more long-tail keywords.
Use keywords for creating better content
No amount of emphasis will ever be enough – so pay attention to your keywords. Optimize your keywords and use them to create better content for your audience. How can you do so? In brief, understand what your target audience is really looking for and involve those keywords in making content for them. This improves your GMB ranking in SERP, big time!
Link Building is a must
Last but never least, links play an important role in improving your search engine ranking! Therefore, link building is a must. Extend your network and build links through it all – referrals, anchor text linking, associate with fellow businesses, etc.
Over to you…
Ranking on top 3 of GMB results in SERP is not at all an easy task. You need to put all your efficiency and efforts on the deck to achieve that glory. Here, we cited some easy ways through which you can improve your Google rankings. Follow these steps religiously and see your online business soar high.