Every minute there is so much content created, published, and even promoted on the internet. The readers are now more dependent on finding answers online and this has led to immense competition for creating content to cater to the target audience.
Due to this, quality SEO has gained more importance in recent times. Search engine optimization has changed a lot since its inception. However, on the way to create engaging content for the readers, many of us make many common mistakes that can be easily avoided.
Simple mistakes made in SEO
1. Optimizing the content only around a single keyword
Earlier, it was a common method to optimize the web pages with one keyword that one wants the site to rank for. But now times have changed. The earlier method gives a bad user experience. This has become ineffective because the different search engines have become better at understanding the intent of the search of the user.
It is better not to optimize the page with a single keyword. Instead one must make content that can fill the content need and use keyword topics accordingly.
2. Neglect obsolete content
It is a truth that there is much content on the site that you might not have touched after it was published. However, if you do not refresh it, you will be missing out on the opportunity to keep the topic relevant for the readers.
To do this, look at the site analytics. Then find the best and the worst performing pages and pay attention to the most read topics. Do some keyword research and update the content for improving Google’s rank.
3. Not paying attention to mobile users
The use of mobile phones has increased to a great extent in modern times. Most of the readers will be using a smartphone for finding content on the internet. If the content on the website is not mobile-friendly, chances are your ranking will be affected negatively.
To avoid this, ensure that the website is mobile-friendly. Also, you must focus on the content that the users will be able to search and read using a mobile device.
4. Not paying attention to the speed of the website
This is a very important one to consider. If the site takes longer to load, the users will leave midway and not read the content. This will harm the rank. It is better to have a fast loading site as that will enhance the experience of the user. They will stay behind to read the content and not leave quickly.
There are many tools available online to test the speed of the site.
5. Failure to include helpful links
If you have been able to catch the attention of the people to the content on your site, then you must know that they are looking for more. Hence, internal links are crucial for retaining the attention of the audience and letting them know that you can offer more to them.
To achieve this, you must always be on the lookout for linking to other content on the website.
6. Failure to have external links
External links are just as important as internal links. These links provide the users with more relevant content on the same topic. This also increases the credibility of the site to the users as well as the search engines.
One must keep in mind that the external links must open in new windows so that the users can go to new content.
These are some simple mistakes that most people make while doing search engine optimization. Keeping in mind these factors will only help to have a great SEO strategy and enhance the look and feel of the website.