So your company is growing by leaps and bounds? Congratulations. But this also presents new challenges. You may want to hire a third party to be in charge of other aspects of your business, one of which is marketing. you might be thinking of turning to a proven social media agency to be in charge of your digital marketing and propel your business to greater heights. But with so many firms in the market, just how do you narrow down to one company that can do the job? You may want to understand the things that make one agency better than the others. Followers.io is one such company you want to run your digital marketing strategy. So what makes companies like these great? Read on to learn more.
1. They know your Industry or show a willingness to learn it
When a social media agency claims to know all the industries, it should worry you. For obvious reasons, you certainly don’t want a marketing firm that knows a bit of everything.
One of the most important qualifications of a company you choose is evidence of a thorough understanding of your specific industry or niche. This will enable them to craft content tailored to your brand. But if they don’t know much about your industry, they should at least be willing to be educated about it.
An account manager can’t be an expert on everything. In the same way, an agency that boasts a wide-ranging clientele cannot claim to thoroughly understand all of them.
For example, if you own a salon, the agency you hire to be in charge of your social media marketing must understand the different types of services you offer, their benefits, how they work, terminology, and industry culture, to mention but a few.
Industry knowledge becomes even more important for businesses that are in more sensitive sectors like medicine or law. The agency must understand the language used in these industries. It only takes one wrong move for the agency to be in hot soup.
We are not saying that you should only choose an agency that strictly works with salon businesses. It implies that the agency you hire should be ready to familiarize itself with your industry.
2. Quick and Efficient Communication
Because of how rapidly social media can change, you want a company that responds to your calls and emails immediately.
The best agencies often respond timely, even if they only promise to review the email later and come back to you comprehensively. An agency that goes mum and you cannot get the answers you need can put you in trouble.
Prompt communication is especially critical because these days, businesses work remotely with companies not necessarily in their locales. If you have a Denver-based business and choose an agency out of Manhattan, you want guarantees that they will respond to your queries at their earliest convenience.
Remember, however, that an agency might also be working with other clients at the same time. if the response doesn’t come in minutes, there is no need to panic. Being a little patient is a crucial virtue.
3. They are Proactive
A good social media marketing company jumps in to fix a problem immediately it occurs. However, a great agency puts measures in place to prevent the problem in the first place.
Things are guaranteed to go wrong, and people make mistakes all the time. We are, after all, only human. A great agency should be actively initiating steps to prevent the occurrence of problems, to begin with.
A good example of the things they can do is to keep up with changes in algorithms to enable them accordingly adjust their methods.
4. They don’t hesitate to show proof of their success
These days, anyone can claim to be a social media expert, and these companies are mushrooming everywhere like Starbucks. But what’s much less common is to find an agency that goes over and above to prove they are a worthy investment of your business.
An experienced digital marketing company shouldn’t hesitate to share case studies, testimonials, and other proofs of past work. They should give you clear instances of input and output. These are what they did and how the results were.
5. They Have Vast Resources and Powerful Tools
The platforms could already be robustly powerful, but this in no way means that they can a digital campaign successfully.
The best social media marketing agencies have tools that help them carry out their work efficiently and effectively. These include scheduling tools, those for creating and editing beautiful graphics, tools for monitoring data, and for running ads.
They should also have tools that enable them to keep tabs on what others are saying about them. And if you want to see an improvement in engagement, you must engage with people. Engagement includes answering comments, mentions, reviews, and liking other people’s posts. It also includes following and following back, and also, when appropriate, re-posting what they have said.
6. They Have Dedicated Teams that Work on Various Segments of Your Campaign
If an agency takes your work and gives an account manager to be in charge of everything right from crafting your posts to graphic design, you should be very worried.
There is no denying the important role that account managers play. They act as your contact person and oversee your account. However, if the account managers are assigned to do the work, you may want to start looking for another agency.
Running a successful social media campaign requires several specific skills that account managers cannot master of them. A professional team like followers.io has a team of different experts like writers, SEO experts, graphic designers, and someone to monitor analytics, to mention but a few.
Choosing the right digital marketing agency begins with knowing the characteristics that set them apart. While everyone will claim to be an expert at digital marketing, not many have the proof. That is why you should insist that an agency demonstrates proof of the above characteristics. Once you have got the right company, your chances of getting instant views will increase significantly.