Real estate is a personal endeavor; you are attempting to find homes for couples and families to share their lives for the next 15 to 30 years, at least. Then, it makes sense that your face and personality are a significant part of your marketing plan. Unfortunately, not everyone is comfortable with advertising themselves, making real estate an incredibly challenging enterprise. Thankfully, marketing does not need to be complicated. If you focus on five steps when marketing yourself and your real estate career, you can find clients eager to work with you.
1. Focus on SEO
Every real estate agent and realtor understands the necessity of creating a digital presence or hub. Unfortunately, not all people understand the importance of SEO or search engine optimization. SEO is what ensures that your future and current clients can find you. In the early days of the internet, it was as simple as finding the right keywords, but now algorithms are more advanced, seeking out the relevant, unique, and updated content of the internet.
It is not enough to make unique and informative content either. You must also make your website multifaceted and accessible to all types of devices and people. If you do not have a handle on SEO strategy’s current expectations, it is beneficial to reach out to a digital marketing agency.
2. Use PPC and Search Engine Advertising Tools
As a realtor or agent, you know how important location is to your bottom line. You can use free tools and paid advertising methods to capitalize on location-specific searches. Most people use searches that include terms like “near me” or “around me” when looking for businesses or real estate. You can use tools to ensure that your name shows up for these location searches. Google provides these services for free in some instances.
PPC is also a way to ensure that your name or company shows up in a search. With pay-per-click advertising, you select specific keyword phrases for your ad, and it will appear when someone types the word or phrase in a search.
3. Expand Your Social Media Presence
Social media is quickly becoming a go-to source for realtors and agents. Real estate social media posts allow for quick and targeted exchanges with your client list. Social media also provides an opportunity for you to build on professional relationships and encourage dialogue with potential clients.
4. Use Traditional Mediums
While the digital marketing world is taking over most advertising forms, it is necessary not to forget more traditional means of contacting existing and potential clients. Postcards and real estate marketing flyers are excellent ways to remain in touch, and several studies suggest that physical mail is still more memorable than digital advertisements.
5. Target Your Email List
Almost every real estate agent collects contact information from existing and prospective clients, and that information almost always includes an email address. Do not let an email contact go unused.
Are you interested in taking your real estate marketing to the next level? Consider hiring a marketing and advertising company that specializes in the field.