If someone were to walk up to any stranger and ask them what the most popular and ease of use social media platform is, they’d more than likely give the answer of Instagram. It is no secret Instagram is such a compelling and intriguing platform, with people and businesses alike utilizing it for various needs.
More specifically, businesses can grow an immense following while making numerous more sales than they would if they did not have an Instagram page. As a result, many businesses are becoming heavily interested in Instagram saves, where someone saves a post to go back to for later.
For those who do not know, Instagram saves will improve your brand’s social media presence, which can be grown through organic methods or by actually buying saves. Both options should be utilized together.
In the end, it is a win-win for the company that made the purchase and the account that now has a post saved to their account. Still, it can seem confusing how a brand or person cab boost their Instagram saves, regardless of using a modern tool to actually purchase saves.
With this in mind, down below will take a close examination at ten tips and tricks to boost your Instagram post saves. Keep in mind, none of these solutions on their own will guarantee a massive slew of post saves. The idea is to utilize them all together to help grow them in an organic matter.
1. Do a Giveaway
You most likely know what a giveaway is and how one can be done on Instagram. For those who are not too familiar, an Instagram giveaway is when someone or a company offers a prize to a lucky winner or two drawn at random from sharing the post itself.
The exponential growth of a giveaway post works beautifully, which causes a lot of people interested in the giveaway to save the post. It’s an excellent opportunity to not only grow a post and make it larger but to achieve a generous sum of followers at a rapid rate, how cool is that?
Aside from growing the post and your page while hoping to get saves, it does an excellent job at interacting with your followers. Considering we will discuss the details of engagement and why it is essential,it is great to know that giveaways are an excellent way to stay engaged with the people who follow you while growing a larger audience.
2. Know the Importance of a Target Audience
Every brand and niche has a target audience, no matter how broad it might appear. Even a marvel film that appeals to substantial sums of people has a technical target audience of people who enjoy comic book films. The same can be applied to anything, including your brand.
Thus, it is incredibly critical to know the importance of a target audience and how it can be utilized for growing your page and getting saves. For starters, make sure you know to communicate to your target audience as every audience has a different preference for communication.
For example, if your brand is about Elvis, you more than likely are not going to have a young demographic. As a result, you should not speak in such a way or promote content that is confusing to your older demographic. The same applies to younger demographics and so on.
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3. Highlighting Your Goals
One of the most significant issues attached to growing an Instagram page and post saves is people’s inability to know what their goals are. People tend to blindly try things out and see what works without having any idea of what they are hoping to achieve. Thus, it becomes a necessity to highlight your goals.
Highlighting your goals is typically an expansive notion, causing people to not know where they should begin in the subject. With this in mind, try planning it carefully while having daily, weekly, monthly, and yearly goals. Even if you do not take your brand too seriously, goals can go a long way in growing your page at a much faster rate.
Plus, having a list of goals will help you understand if your goals are unachievable or not, something most people aren’t fully cognizant of. It is challenging to be your own critic, but realize what your goals are, how you can obtain them, and if you are doing something wrong.
4. Profile Enhancement
The idea of a profile is to not only represent what the brand or person is about but how it can enhance the experience of the brand to entice users to follow. After all, no one will actually follow the page unless the initial reaction to it will draw them in.
Sure, friends and family are more than willing to support a person’s they know endeavor but realize that will only go so far. Do what you can to strengthen your page while taking a potent look at what isworking, what’s not working, and what you can do to make it better.
There are plenty of successful pages out there, so do not be afraid to take the time necessary to see what makes their page so unique. Of course, make sure you do not straight-up copy them. Instead, utilize their page for inspiration and see how you can do something similar yet novel for your page.
5. Visually Enthralling Content
Right next to having the right characters in your bio while thinking of improving should be attention toward your content. Content is notably critical on Instagram as users will never follow a page if there is not content on it and if it is boring. Thus, it is essential to know how to create visually enthralling content.
A good rule of thumb is to understand the difference between professional-level content and novice. A novice might post random pictures and memes without any level of thought into it. As for professional content, it looks as if a picture from a film is the content. Something to keep in mind.
6. Have an Aesthetic and Stick with It
Similar to understanding visually enthralling content, take the time necessary to figure out your brand’s aesthetic. For example, if you are a street photographer, you may want to only upload black and white street shots that all give an embodied look of reality.
Even if you are not a photographer, but are instead a cook, try using the same background for every piece of content, and the only thing that changes is the meal. In return, you will get plenty of posts that look great near one another while promoting high-quality content. How great is that?
7. Understanding Profile Pictures and Their Importance
Unlike Twitter or Facebook, Instagram does not allow people to click on profile pictures, causing many businesses to think they are not necessary. The truth could not be any more of the opposite as a profile picture is always an integral part of a page on social media.
What is vital to know is what your profile picture should be. Usually, most experts recommend a logo to be the profile picture. If you have a solid enough logo, definitely go with that route. If you do not, make sure you get one done sooner than later, as it will go a long way for your page.
8. Having Elevated Captions
The captions on your post are much more critical than you might realize. After all, the only reason would save your post is because of two reasons: the caption and photo. As good as your photo is, make sure you take the time necessary to have a great caption to go along with it.
An excellent way to come up with great captions is to keep them sweet and simple. No one wants to read a lengthy post unless it is something fundamental regarding an announcement for the brand. Thus, make sure you keep it short and effective.
9. Be Engaging
On top of your captions being engaging and intriguing, make sure your entire page is set-up to create engagement. If users can feel engaged upon visiting your page, the more likely it will be for them to continue visiting it while saving posts that interest them.
It can be confusing to determine why someone will save a particular post but as long as you stick with it, get feedback and talk to people who follow you, it should work out beautifully. Just make sure you do not engage with people too often, as you do not want to annoy the people that follow you.
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10. Understand Instagram Stories and Their Purpose
One of the best aspects of Instagram is the ability to share a story. First off, understand stories are there to share news very quickly, repost others, and so on. Although it is ideal for making a daily post or so, your stories should be looked at more often.
Plus, the better you make your stories like you would with your posts, you can implement the two, prompting people to visit your posts. As people visit your posts, it will become much higher for them to save and share a post, causing your page to grow.