Whether you’re sharing or streaming your time of worship, a music concert, or a great debate, it must be seamless and a pleasurable watching or listening experience for those who tune in. If this is not the case you will not be able to garner and attract the users that you want or need. There is so much being streamed at the moment that if your channel or platform is going to be a success it needs to be a glitch-free and seamless experience, this article looks at why this is the case.
Streaming is now for everyone
Streaming and live streaming in particular is a trend that has taken the internet, social media, and entertainment platforms by storm. It is essentially the broadcast of real-time live video and sound to an audience over the internet. As tech improved and internet speeds increased, all you now need to share a live stream is a smart device with a good camera, a steady internet connection, and a platform to broadcast the stream on.
What is now being streamed
You can now access videos and podcasts on pretty much anything from live television, sports and music, entertainment, movies, short fun clips and so much more. The biggest growth in the streaming sector has been on social media, where it has become possible for anyone with a camera and a social media platform to post live videos to share with others.
What the audience is looking for in a live stream
-
No glitches
Streaming entertainment needs to be seamless; no one wants to watch anything that has constant breaks in transmission, is slow, and is saturated with glitches. The sound or video must be able to be watched and accessed on as many platforms as possible and multistreaming tools can help make your podcast stand out from the rest. This is where the content that is streamed to a platform such as Facebook is simultaneously streamed to YouTube, allowing so many more people to access and watch this content.
-
Clarity of purpose
The videos, podcasts, and events that you live stream must be clearly introduced and explained. There is nothing worse for the audience than a live stream, that doesn’t really say what it’s for or at least which theme it falls within or who the brand is.
-
Shareability and interaction
The user must be able to share the content and re-post it, allowing it to become a social event. It is this feeling of a social event that also lends itself to the interaction and immersive value of a live stream. The viewer or listener wants to feel as if they are there, and they are very much part of the entertainment that they are streaming.
Whether used for entertainment, education, business, or lifestyle, the live stream, podcast, or shared social videos need to follow some simple standards in order to meet the needs of the audiences out there. This article has provided the simplest of guidelines to make your streaming more watchable.
