People nowadays get online while looking for different types of info. This means that your company must have a strong online presence. Before making any purchase, most of the users need to carry on with the searches. Therefore, you would require a website that will help you to rank better. To make a web design, you need to keep in mind about SEO at every step. Some of the primary places where SEO belongs in the procedure of web designing are given below.
The proposal phase:
When a prospect speaks to you about what kind of help they expect from you, you will find that they will be focusing on the site itself. In short, they will need a site to help them grow their business by making it easily findable in Google so that they can convert their website visitors. Now, you need to optimize the website for search and follow the client’s desires. As all these together will impact multiple things like process flow, cost and timeline, you should map all these details while preparing the proposal. You can contact SEO agency Melbourne for better suggestions. You have to address SEO somehow with your prospect by setting up the right expectations and justifying the scope and cost. Your goal must be to convince them with your web design services that are search-optimized.
Setup and planning phase:
Your client must provide you with logins, assets and even a copy of the project. It can come in handy for SEO, and will also protect you from looking like scope creep. As soon as you get the assets in hand, you will be able to let your client know about the replacement of assets so that the audience takes their website seriously. Even if your content is being created by an experienced copywriter, there could be problems if you do not work closely with them from the beginning. Your copywriter must be able to create excellent quality content and can make actionable messaging, write in HTML and for user intent.
Designing and development:
There is a possibility of losing SEO sight while designing and coding. Therefore, it is best if you can create a multi-purpose SEO checklist that you can use from one project to another. In this way, you can get acquainted with most of the things that require to be completed. This process will ultimately help you to find more effective ways of creating SEO. Some of the checklist for Technical SEO is- image resizing and compression, setting up an XML sitemap, installation of SSL certificate, implementing firewall and many others. The Design SEO checklist includes- responsive web design, mapping out information architecture and others. The checklist of on-page SEO includes- each page must have featured image, header tags, plagiarism check, error-free content and multiple others.
When it comes to the first impression of your business and website, it mostly depends on the homepage of your site. A positive and long-lasting impression is always left by good web design. If your home page is dirty and cluttered, it is more likely for visitors to leave your website as soon as possible. Thus, always keep it clean and clutter-free. Keep in mind about the other important aspects like the user, sizes of images, search engine friendliness, colours, navigation, and the overall design. Responsive designs mean that it will be designed for multiple devices. With the increase in online visitors and advancement in technology, SEO practices will continue to develop.
With the advancement of web design, web designers are getting access to more technology and options. Before designing a website, make sure that your topmost priority is the user. Based on numerous technicalities, this helps to determine SEO rankings. A web design that is not overwhelming or complicated can be beneficial for not only for businesses but also for customers.