Email marketers start small by using a business email address when communicating with their customers. You surely have been there. But as your business grows, so does your customer pool. Or, in this case, your mailing list.
When this time comes, using a business email address won’t be enough because your email service provider has set an email sending limit per day to it. To send large volumes of emails, reach out to more customers, and take your business to the next level, you need to use an email relay, and an SMTP relay service is a right way to do it.
What Is SMTP Relay?
SMTP (Simple Mail Transfer Protocol) relay is an email delivery service specializing in sending a large bulk of emails. Because standard email service providers like Gmail and Yahoo! Mail set a small sending limit to each email account per day, email marketers use SMTP relay as a strategy to boost marketing results by reaching out to more of their existing customers and potential leads with a higher sending limit.
How Does SMTP Relay Work?
When an email is sent from your device or app, it’ll connect to your SMTP server and the server carries that email. Your SMTP server will then connect to your recipient’s SMTP server to send your email. Your email is then sent to your recipient’s inbox by their SMTP server. Think of SMTP relays like the standard post office to post office system.
The Benefits Of Using SMTP Relay For Email Marketing
1. Enables businesses to send large volumes of emails
Internet service, email service, and shared web hosting service providers put an email sending limit to each of their clients to avoid their outgoing mail servers to be used for spam-sending. On the other hand, SMTP relay services allow clients to send large volumes of emails per day.
SMTP relay is also a massive benefit for you if your business has a domain that requires two-factor authentications and welcome emails for every new subscriber to your mailing list.
2. Ensures that all emails are delivered
SMTP relay services assume the role of name resolution and reliable network connection by the Domain Name Service (DNS) when delivering emails to recipients from you. When these emails reach your recipient’s SMTP server, they are given the green light to directly go to the recipient’s inbox because your emails have been verified to have been sent from a trusted source.
Combined with the benefits from #1, you get to send large volumes of email campaigns to your existing and potential customers without the emails being rejected, blocked, ignored, or sent to the spam box. You also make sure that all your customers who newly joined your mailing list receive authentication and welcome emails in their inboxes.
Briefly speaking, SMTP relay is a must-have for email marketers for reaching out to more new customers to drive sales while keeping in touch with all of the existing ones.
3. Offers protection for your IP reputation
The standing of your business depends on your email sender’s IP reputation. If your IP address is labeled as a spam sender or, worse – blacklisted. This could ruin your healthy relationship with your customers because your emails will be rejected, blocked, ignored, or sent to the spam box, as mentioned in #2.
SMTP relay services help protect your business’s IP reputation by minimizing your mass messages from being labeled as spam.
4. Allows developers to send emails for their apps
Remember the authentication and welcoming emails mentioned above? Programmers, web, and mobile developers can integrate SMTP relay services to the applications they develop to formalize customers’ registration.
For example, suppose you have a website and mobile app for your business. In that case, you can ask your developers to integrate SMTP relay services so that your customers will receive authentication and welcoming emails after they provide you their personal information for signing up for your services.
This is crucial for your business because authentication emails give your new customers confidence through a sense of security, and welcoming emails make them feel a special part of your business.
5. In case of failure, you’ll know why the email failed to be delivered
SMTP relay services don’t just tell you the reason why your emails are facing deliverability problems; they also fix the cause of the issue. You don’t need to spend time trying to figure out what’s wrong in your email campaigns and make adjustments to improve performance. The SMTP relay service will do that for you.
Final Thoughts
SMTP relay services allow you to grow your business by letting you reach out to more prospects while keeping in touch with your existing customers. This is done by giving you the ability to send more emails per day than standard email service providers’ limits.
Not only that, SMTP relay services make sure that your emails reach your existing and potential customers’ inbox by telling receiver servers that your emails come from a trusted and reliable source.
