Small businesses often have limited resources when it comes to marketing. However, with the right combination of tools and strategies, they can still reach their target audience and stand out from the crowd.
In this article, we will explore some unique marketing tools that can help small businesses to achieve their marketing goals.
Video Brochures
One of the most effective marketing tools for small businesses is video brochures. These use a unique combination of print and digital marketing, allowing companies to showcase their products or services in an engaging and memorable way.
A video brochure is a printed brochure that includes a built-in LCD screen, speakers, and a rechargeable battery. The video brochure plays a video when it is opened to tell a story, engage with your audience, and generally capture their attention. There will be no doubt that they’ll remember your company’s name after that.
Plastic Postcards
Still in line with the physical advertising tactics, plastic postcards are another unique and eye-catching way to promote your products or services. Unlike traditional paper postcards, plastic postcards are more durable and can withstand the wear and tear of the postal system.
They also have a higher perceived value than paper postcards, which can help businesses stand out from their competition. You can have them customized for your business with various features, such as perforated coupons, QR codes, personalized URLs, etc. This allows you to create a personalized and unique experience for your audience.
Guerrilla Marketing
Another memorable tactic to use is guerrilla marketing. This involves using unconventional strategies to create a buzz through the promotion of your company.
Read more about the management blog.
This can include things like flash mobs, street art, and other fun, creative, and exciting tactics. Guerrilla marketing can be a super cost-effective way for small businesses to reach a wider audience and increase their brand awareness.
For example, a flash mob in a public space is a really unique way to introduce and promote a new product or service. This would create a memorable and engaging experience for the audience and certainly generate a buzz on social media.
Zoom Classes
Finally, make sure you’re taking advantage of the Internet in ways other than social media influencers. One way to do this is through Zoom classes, which have become increasingly popular in recent years.
Offering Zoom classes can be a fun and unique way for small businesses to engage with their audiences and promote their stuff. For example, a company selling cooking supplies could offer a virtual cooking class on Zoom. They can show off how to use their own products, engage with their customers and reach a much wider audience at the same time for a really low cost.
Final Thoughts
Small businesses might have limited marketing budgets, but there are many unique marketing tools at their disposal to help them stand out, and not all of them have to break the bank.
Whether you have a big budget or a minuscule one, take the time to ensure your marketing strategy will make you stand out.
