According to a survey, around 46% of all Google searches state that people are looking for local information. Local searches are very powerful for small businesses. This is where the local SEO services come into the picture. One is likely to miss out on many potential customers if their business is not optimized for the local search. Thus, local SEO services matter a lot, and local SEO is critical if one wants their business to stay relevant in the market in the long run.
Local SEO is a thorough process of improving the overall visibility of a search engine for local businesses.
Following are the top strategies Local SEO services follow to boost their rankings-
1. Optimize your Google My Business listing.
GMB or Google My Business is the definitive digital business directory, and the search engine provider uses the entries of these listings for different spheres of its search results. The Google My Business profile is easy for businesses to manage their overall online presence. It is a free tool one can access for creating business listings.
2. Keep mobile in mind
Smartphones are a crucial part of our daily life, and many people use their phones to search for local information. According to a study, around 82% of the respondents use their mobile devices to conduct a ‘near me’ search. Thus, it is crucial that one caters to all kinds of inquiries by optimizing their sites for mobile devices. One should create a mobile-friendly website so that the visitors do not face any hurdles in finding the information they want.
3. Collect customer reviews
The review signals play a very pivotal role in one’s local search. Thus, when you have plenty of genuine reviews which are positive, it could work out in your favor. It enhances your reputation to a huge extent and also boosts your visibility in the long run. One should strictly work towards collecting genuine reviews for their business.
4. Focus on local link building
The top factors which influence one’s ranking in local searches are link signals and linking domain authority. Local SEO Services emphasize a lot on link building. The main goal of link building is driving traffic and users to your website. Link building also helps those websites rank better for local searches out there. Link building helps one acquire all the backlinks from the local businesses which are relevant.
5. Ensure NAP/citation consistency
Google is the search engine that many people use, and it considers the citation signals such as volume and NAP (Name, Address, and Phone Number) in the local search results. It, in turn, signals that your information should be on the major citation websites for your business to prosper and flourish. It is crucial to focus on the directories which have a higher domain authority.
6. Make the most of social listening
A major source of marketing insights is social listening, and it has many benefits. Social listening helps fuel your local SEO service strategy. It is extremely pivotal for you to know what insights you should look out for. One should also know how to make the most of them.