Demand for home based working has exploded in recent years. A luxury accelerated by the COVID pandemic more people are working from home now than ever before. However, many are still bound in employment, realising that although working from home, they’re working for someone else. As the risk of switching careers puts home based working into uncertainty, more and more people are discovering business ownership as an alternative to employment. Many years ago, business ownership was considered a dream that very few could actually afford. But now, with the rise in awareness of franchising, demand for business ownership is at an all time high.
What is Franchising?
Franchising is where the owner of an existing, established business, makes their business model and brand available to entrepreneurs to trade as in their own area. In business format franchising, the business owner becomes known as a franchisor whilst the investor (entrepreneur buying the rights to trade) is known as a franchisee. There are some very well known franchises out there, such as McDonald’s and Wiltshire Farm Foods. The franchisor – the owner of the intellectual property – licenses out the rights to trade to franchisees, which enables them to run their own business under a proven and recognised brand.
The benefit of franchising for the franchisee is that they’ll get access to a proven “business in a box”. For the franchise investment, they’ll get training, support and everything they need to start up the business. The benefit for the franchisor, wider brand recognition ultimately leading to better brand awareness and better sales across the franchise network.
Top 5 Home Based Franchises
As well as storefront retail and van based franchises, there are many businesses which can be run from home. Here are just five top types of home based franchises.
Domestic and Commercial Cleaning Businesses
At first glance, it sounds like cleaning is the complete opposite of a home based business, but for many cleaning franchises that is not the case. When you think about it, nobody would invest in a franchise and pay money to clean people’s houses.
Cleaning franchises are usually management businesses. This means that you manage a workforce of cleaners, while never doing any cleaning yourself (unless you wanted to). Thanks to this, it’s now easy to see how a cleaning business can be run from home. Your role as a cleaning franchisee would be employing cleaners, possibly visiting clients, but mainly marketing the business and ensuring staff have enough work.
One of the biggest benefits of a cleaning business besides workable from home is not only the diversity to serve both domestic and commercial clients, but rather the scalable nature of the business. Cleaning franchises truly offer unlimited earning potential enabling franchisees the opportunity to increase their operations in-line with their ambitions. There are many types of cleaning business, from oven cleaning to end-of-tenancy, many of which are recession proof.
Beauty and Massage Businesses
The UK beauty sector is a multi billion pound market with diverse revenue streams. From beauty product sales through to salons and massage, it is only to be expected that the franchising sector has tapped into this lucrative market. And there are plenty of opportunities when it comes to the beauty sector. Some of the top types of beauty businesses are massage and salon franchises. These types of businesses will usually run the business from home, whilst either serving clients in their own home or the client’s home. Running a beauty business unlocks a better work life balance for the franchisee, because they can book clients around their own schedule. Franchisees won’t necessarily need any salon experience as franchises usually provide the necessary support.
Retail, Internet and eCommerce Businesses
A true “work anywhere” franchise, there are many internet based businesses out there. One of the biggest advantages of an internet based business is the fact it is not geographically restricted. With conventional franchises, franchisees would typically be restricted to a specific territory (usually by postcode). However these rules do not usually apply to internet based businesses, who have all the clients in the world. Rules around trading are generally a lot more relaxed when it comes to franchise territories.
There are many different types of home based internet businesses available as franchises. From luxury gift and flower businesses to dropshipping. These types of franchises are often very low cost, low overheads but can come with high online competition.
Pet Related Businesses
Anyone with a cat or dog will know the struggles of leaving loved ones on their own all day. It can cause anxiety and lack of productivity being reminded that your cat is alone, or dog is locked up while you’re at work. But running a home based business means you’ll not only make yourself happy, but you’ll make your pets happy being able to spend every day with them. And with a pet franchise, you’ll enjoy working with them too!
From dog walking to pet sitting, there are many entry points into business ownership within the pet sector. Many of which can be started for less than £25K.
Thanks to constant research and medical developments, people now live longer than ever, with breakthroughs in treatment for a range of illnesses and diseases. However despite healthcare improvements, demand for healthcare services will never decline. In fact the demand for care has never been higher. Just like many other types of franchises, care businesses can be run from home as a management style business. The most notable being domiciliary care. Your role in this example would involve employing a team of home carers, marketing the business and ensuring they have plenty of clients/work. Where you market the business and how you find clients is up to you. Fit it around another job, take your kids to school, its up to you.
Franchising in Summary
Business ownership is an alternative to employment, enabling you to regain control of your career. Many people dream of the luxury of a home based working lifestyle, being able to fit their commitments in around work. Investing in a franchise is one of the more safer routes to business ownership, and there are many businesses out there that favour franchising as a more successful business venture. Just like starting up a business alone, costs are involved with buying a franchise. You’ve got your initial investment, plus working capital, and any ongoing royalty and marketing fees. But starting up a business alone, you’re more likely to make mistakes and you don’t have one of the biggest advantages of franchising – a proven brand name. Why not explore the world of franchising today and rediscover working from home.
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