Without a doubt, completing a sale is one of the most challenging things for a salesperson. There are many reasons for it. One must possess various skills, including empathy, grit, and of course, the art of making a pitch. You must also know your customers and overall target market intimately. Even then, the customer might not go through with the purchase.
Fortunately, we have technology on our side. Software tools make it easier to understand customers, their needs, wants, and how to make them go through with the purchase. But many organizations are offering lead generation services (tools), and each claims to increase your sales.
In such a situation, it becomes challenging to find the right service. You might end up buying a costly tool only to find out that it is not a match for your needs. If you are operating in the business-to-business (B2B) domain, finding a B2B lead generation tool is even more challenging.
We all know that making a B2B sale is considerably more complex than a business-to-consumer (B2C) sale. One of the top reasons is that it involves numerous decision-makers, and a small mistake can cost the sale. The purpose of today’s article is to make your life easier.
How? This article will list the top sales software tools that can help you better understand the target market and improve your sales. Before we list the tools, it is vital to discuss their types to develop a better understanding of the tools.
Sales Software Types
1. Customer Relationship Management (CRM)
As the name indicates, CRM tools manage relationships with customers more effectively. A business can use this tool to assess its sale lifecycle, track the customer journey, record customer-related issues, or manage entire marketing campaigns. There are different CRM software available in the market, each offering varying features. A CRM is usually the first tool most businesses buy when investing in sales or marketing technologies.
2. Data Integrators
What if you are selling on multiple channels? For example, you target customers on LinkedIn, Facebook, Instagram, and your e-commerce store. It means that you need to analyze and interpret data across different systems continuously. Trust us when we say that it is the last thing any organization would prefer. It is where data integrators and connector tools come in handy. They connect and integrate data across multiple channels. Organizations are increasingly opting for such lead generation services.
3. Sales Analytics
Data is the new oil is a common saying among organizations. Without data, an organization will fall behind the competition. However, data is only useful when they are tools that can analyze and interpret the information. Due to so many customer touchpoints, organizations need to deal with big data. A sales analytics software gathers, analyses, and interprets the data to improve the overall sales process. It can even be used to predict trends and results.
4. Automation Tools
As the name suggests, these are tools designed to automate the sales/marketing process. For example, the tool will automatically send follow-up emails, discount information, and upload social media posts. The idea behind the tools is to improve lead generations. The most common users are B2C businesses, although those offering B2B services opt for it nowadays.
The list is not exhaustive as technological innovation enables the development of new tools, each serving a distinct purpose. The idea was to give you a little information on different sales tools. Now, let us talk about the tools themselves.
Top Sales Software Tools
You already know about this tool if you are associated with sales or marketing teams. It has quickly become one of the most preferred tools for businesses. The developers claim it as the number on the CRM tool. It has numerous standout features, including AI-driven analytics. All reports are generated in real-time, meaning that all decisions are based on the latest information.
It automates processes like sending emails, lead management, and even calling. If your business relies upon sales calls, you need to buy this tool immediately. Close has features like Power Dialler and a one-click voicemail tool that make sales calling a breeze. You can integrate this tool with others to improve your productivity and sales process further.
You might be wondering what’s the point of mentioning this tool in a sales article. Well, Grammarly deserves to be on this list. Suppose you rely on emails, social media content, or LinkedIn for sales. If that is the case, any grammatical or spelling mistake can send the buyer a wrong message. They might feel that if a business cannot describe its product or service correctly, it is not worth their money. Therefore, use Grammarly to ensure that your sales pitch is devoid of silly mistakes.
If you are looking for lead generation services, selling, or engaging, then Salesloft is the solution. The developer has a tool for every purpose, regularly adding innovative features. One of the notable features is the one-click dialler and messenger. If you rely on calling and texting, this tool will be useful. Another featured product is ‘Conversations’. You can use it to record all conversations, generate transcriptions, post notes to review later, and a lot more.
You do not need to meet in person to make a sales pitch or finalize it. Technology has allowed us to do all this from the comfort of our office or even at home. All you need is a reliable internet connection, laptop/PC, and Zoom. The tool makes video conferencing easier and more fun. The best thing is that the developers are continuously adding new features to make it even more exciting.
As said earlier, B2B lead generation is a complex process. Unlike B2C lead generation, fewer companies are operating in this domain. One of them is Belkins. It is an experienced B2B lead generation services provider. It offers influencer marketing on multiple platforms, including LinkedIn. If your business relies on LinkedIn for its sales, Belkins can write content on your behalf and provide outreach.
Other than this, Belkin offers ‘Folderly’. At this point, we ask all the readers to open their emails and go to the spam folder. All of us will have marketing emails rotting away in that folder. Folderly ensures that your sales/marketing emails do not end up in the spam folders and drive results.
Businesses are undergoing rapid change nowadays. What works for your business may no longer be feasible in the future. The same applies to tools. You need to be on the lookout for new products and features to improve your sales. It will help you stay ahead of the competition. If you have any questions or suggestions regarding the above content, please do not hesitate to contact us. Thank You.