Videos are the most popular type of content nowadays. People love it and demand more and more of it. And many businesses have already implemented it into their marketing strategies. According to the survey by Wyzovl, 91% of businesses use videos to reach a wider audience, promote their products and services, and improve overall performance.
Do you want to find out what video editing tools can help you in creating high-quality content for your business? If so, keep reading. We’ll tell you about the benefits video editing has for business and provide 3 top video editors you should try.
3 Benefits of Video Editing for Your Business
Using video content as a part of your marketing campaign has a lot of benefits for your business. Here are the 3 main advantages you can get with videos:
- Stand out among competitors. People love videos and frequently watch them find out about new brands and their products or services. It’s just easier for them to perceive information in a visual way. Therefore, by making videos you can reach a wider audience and improve your brand awareness.
- Higher rankings in SERPs. Google algorithms love video content too. If you add some videos to your website, you will have a good chance to improve its position on the search result page.
- Boosted sales. It is proven that people frequently make a purchase decision after watching a video about a product or service. A good explainer video about your product can lead to increased sales.
So, do you want to start making videos for your business? If so, take a look at the video editors down below.
Movavi Video Suite
The first software on our list is Movavi Video Suite. It is a full-fledged video editor that is suitable for creating any type of video you want. It is used by both experienced video makers and beginners. Movavi’s interface makes the app incredibly easy to use, even though it offers a wide range of video editing tools. Here are some features you can enjoy with Movavi:
- All basic tools like cut, trim, merge, etc.
- Screen recorded
- Background and noise removal
- Multiple effects and transitions
- Audio editing
- Motion tracking
- Picture-in-picture video
- Chroma key
These are just a small part of everything you can access with Movavi. Also, the app has an extensive built-in library of stock media. It is the perfect software for editing videos for businesses.
Also, you can use different applications like MP4 Joiner for free to edit clips with basic tools that are easy to learn. It is a great option if you want a simple app without tons of advanced (but unnecessary for you) tools.
VideoStudio Pro
Another video editing software on our list is VideoStudio Pro. This popular app is frequently used by professional video editors, as it has extensive functionality perfect for any editing tasks you have. You’ll find there all the essential tools that allow you to cut, trim, split, zoom, stretch your clips, and many more. Here are a few other features of VideoStudio Pro:
- Color Grading
- Motion Tracking
- Stabilization
- Chroma key
- Speech-to-text converter
- Audio editing
- Lens correction
- Screen Recorder
There is much more you can access with VideoStudio, so you easily create whatever video content you want (including GIFs and animations!). If you have some experience in creating videos, this video editor will be great for you. But, if you’re a beginner, it is better to start with another app that has a more intuitive interface, like Movavi.
Keep in mind that this software is paid for. It costs $79.99, but you can first get a trial version for 30 days and try the functionality for free.
Kapwing
Looking for a convenient video editor suitable for collaboration within a team? Our last software in this list, Kapwing, is the best solution for teams. It is a cloud video editing software with great functionality, a user-friendly interface, and all the benefits cloud solutions can offer for users.
You don’t need to install the software on your computer and can access everything right in a browser. Among the tools Kapwings offer, there are:
- Cutter, trimmer, and other basics tools
- Diverse overlays
- Screen recorder
- Subtitle creator
- and many more!
Yes, Kapwing doesn’t have multiple advanced tools, but it stands out with its simplicity and collaborative features. Moreover, you can leverage the power of AI with Kapwing and choose from tons of templates to create engaging videos with minimum effort.
Final Thoughts
The 3 video editors we described above are just a few examples of great video editing tools. To find the best solution for your business, we recommend trying several options, as they all have different interfaces and functionality. With the right tool, you’ll create video content much more efficiently, we can guarantee it.
Not ready to create videos on your own? Don’t worry, you can always delegate this task to professionals. Read our article on what photography and video services can come in handy for businesses and how to choose the best specialists to hire.
