Today, more than half of the world uses social media. Statistically, around 58.4% of the entire population spends approximately 2 hours and 27 minutes daily on social media platforms, such as Instagram, Pinterest, and Twitter. Looking at the stats, it won’t be wrong to say that social media has become the focal point of our lives. By leveraging the power of social media, one can enjoy several benefits like increased customer base, better conversions, more profit, higher growth, and enhanced brand value.
In this blog, we are going to discuss the top 10 social media marketing strategies that will skyrocket your growth and profits in 2022. Keep reading!
Proven Social Media Marketing Strategy for 2022
The right social media marketing strategy can be a game-changer for your business.
Given below are some of the best social media marketing strategies used by successful businesses:
1. Understand Your Audience
The very first social media marketing strategy for 2022 is researching and learning the audience. The idea behind this is simple: if you don’t know what your audience is looking for, then you will never be able to sell your products. That being said, understanding your audience is extremely important in today’s marketing scenario. You should be able to understand their needs and wants. Below are a few tips to do this:
- Survey your social media followers
- Pay attention to their demographics
- Connect with your audience
- Reply to comments
- Comment on their blogs and posts
- Collect feedback from your audience
2. Run Live Sessions
Believe it or not, the live streaming industry is soon to touch $184 billion by the end of 2027.
What does this mean to you? If you are not conducting live sessions already, then it is high time!
This is another great social media marketing strategy to include in your plans. In general, live videos are great for connecting with your audience. They allow them to take a “behind-the-scenes” look into your business, which in turn makes them familiar with your business.
3. Leverage Powerful User-generated Content
User-generated content or simply UGC is a great way to grow your customer base and promote your business. But, what exactly is user-generated content?
Here is your answer — Any post, picture, video, or even comment that positively describes your business, product or brand comes in the category of UGC. For instance, if a social media user posts a picture of him/her with one of your products and tags your business profile in that post, then it becomes user-generated content.
When your customers promote your brand on their social media profiles, don’t forget to give them a shout-out and also include the same in your stories and posts. This will help you encourage your other followers.
4. Collaborate With Micro-influencers
Every digital marketing expert will tell you to collaborate with popular social media influencers, which is a great tip. However, it is not always easy to reach out to them as they have millions of followers.
But, here is a better idea, reach out to the micro-influencers!
Basically, micro-influencers have followers between 1,000 and 100,000. Despite having fewer followers, these influencers have great connections with their followers. Having them by your side can help you generate better conversions and leads in no time.
5. Run Contest to Boost Your Engagement
Launching a great social media contest is another strategy you can incorporate to engage with your audience. Not only will it increase your user engagement, but it will also increase your visibility and follower count.
The good thing is that there are several social media marketing tools on the internet that you can use to create and launch an interesting social media contest.
6. Use Chatbots to Create Personalised Experience
Chatbots not only help in automating the recurring daily tasks, but if implemented in the right way, they can also help you in creating personalized experiences for your users. To do this, create attractive ads that redirect your visitors to a message window with a chatbot. This will help you in:
- Enhancing your customer experience
- Boosting your conversions
- Creating a loyal customer base
- Growing profits
7. Do Not Overlook Pinterest
Most people overlook Pinterest when it comes to the best platforms for social media marketing. While it is true that Instagram and Facebook are great for accelerating your marketing campaigns, Pinterest is another platform that holds great potential for connecting with a huge chunk of audiences.
By running Pinterest ads, you can reach out to millions of users. Another perk of running Pinterest ads is that you don’t have to compete with other brands as this platform is not as commonly used as Instagram or Facebook.
8. Incorporate High-quality Short Videos
Gone are the days when long videos were appreciated on social media platforms. Today, social media platforms have introduced features like YouTube Shorts and Instagram Reels to keep users more entertained and engaged. So, if you want to increase your social media engagement, then create short and interesting videos.
However, when you create short videos for your site, make sure they are high-quality and professionally designed. They should be crisp and engaging enough to gain the attention of the viewers. And don’t worry! Creating amazing short videos doesn’t require a big budget. All you need is some creativity and the right tools.
There are hundreds of video creating and editing tools that can help you create aesthetic videos for your website. Some of these are Hyperlapse, Flipagram, Adobe Spark, and StopMotion.
9. Amp up Your Social Media Customer Support
Today, most people prefer social media customer service over lengthy customer care calls. They prefer to ask queries through Instagram DMs rather than sending a full-fledged email or call. This is because social media customer support is quicker and makes your customers feel heard and understood. This is the reason why social media customer service is among the top social media marketing strategies in 2022.
It helps businesses to build a loyal relationship with their customers by making them feel important. In fact, it is the best way to gain the trust of your audience. By incorporating this tactic, you can make your business more attractive to customers.
10. Don’t Shy Away From Paid Ads
If you want to stand out from the competition, then invest in paid ads. It is 2022 and the competition is fierce. Although organic traffic is great, paid ads can bring more leads to you.
It helps you showcase your products to the customers who are more likely to buy them. In other words, these ads are shown to the people who are searching for the products (or similar) you are selling. And if you think that paid ads require a huge budget, then you are wrong. Paid ads are quite affordable, even the smallest budget can accommodate them easily.
So, leverage the power of paid ads and see how your business grows.
Social media marketing strategies play a very important role in deciding the growth and success of your online business. Remember, social media is the most powerful marketing tool at present. And if you are not leveraging it to its full capacity, then you are missing out on a lot.
We have shared the top 10 social media marketing strategies for 2022. Each one of them is tried and tested by some of the most successful businesses. Incorporate them into your marketing plans and see the positive results yourself. But wait, here is a bonus tip for you!
Bonus Tip — Learn Social Media Marketing
If you want to take your business to another level, then consider enrolling in one of the best digital marketing courses which will help you learn all things digital.
One such course is provided by Board Infinity. It is one of the best digital marketing courses with placement, that can help you bring your brand closer to your target audience by applying various digital marketing tactics. It is an 80+ hour course in which you will learn about different areas of digital marketing such as email marketing, social media marketing, search engine optimization, and more from the experts.