It could not be easy to promote your podcast via Instagram. The Instagram app’s entire platform is so beautifully driven that it might be difficult to discern how the podcast integrates into the picture and use it to sell and develop the podcast. As a result, several podcasters have ignored the requirements for your program to get its individual Instagram account! Even though it might appear such, Instagram is far more than just taking a photo or capturing your meal – it is even more! Because most social media time has been spent on smartphones, it is an excellent approach to attract podcast fans.
Instagram may assist you in developing a solid network, spreading your message, and reaching a larger audience to buy Instagram impressions in abundance. But are you still unsure where to begin? So, the following seven suggestions will teach you the fundamentals of promoting the podcasts on Instagram to take the podcast to a future level!
Create An On-Brand Biography
The initial place to begin is with your biography. Once you’ve created your profile, go to your bio and consider it an advertising strategy! Whenever Instagram users visit your newsfeed, the main thing they notice is your biography. It’s where people will form their initial impressions of the profile and determine whether or not they like it.
A hyperlink to the podcast is a vital component of your biography. Because Instagram photos are visually centred and have limited caption space, supplying the audiences with a relevant hyperlink in your bio is imperative for advertisers and podcasters alike! The Art of Charm is an excellent instance, which includes a link to everything, including the podcast and the most recent episode in its bio.
Connecting Instagram traffic to the podcast webpage increases interaction and enables users to communicate with the information. However, please remember that you could alter this link whenever a new episode is published so that viewers are directed right to the new series, making it more straightforward for people to discover. It’s also a good idea to include a brief podcast overview. When someone clicks on your hyperlink, they must already understand whatever the podcast is about and why they must hear it. Make sure to include the hashtags for the show as well. It keeps your profile searchable and allows your audiences to discover all of your postings in one location.
Take A Traditional Selfie
There’s nothing more extraordinary than coming close on a video platform. The LadyGang Podcast is a perfect example of it since they are always eager to get a picture with their visitors! Including your guests’ photos in your newsfeed lets your listeners “see” who they will be hearing, creating an entirely new audience connection. It also allows you to mention the guest in the posting and offer a nice image to post among their audience. From a promotional standpoint, it is a crucial approach for you to obtain cross-promotion for the Instagram profile and the podcast.
Produce The Audio Story Highlights
Instagram stories provide you with further chances to capture the interest of new audiences. It helps your profile appear on the search tab, but it also enables you to make story highlights directly on your Instagram account. The Slim Confidential Podcast, for instance, presents narrative highlights for every one of their most fabulous famous guests! It allows new viewers to meet up on what’s fresh with the podcast and revisit prior episodes that may pique their attention. Stories could be visual and audible, making it an excellent technique for promoting the podcast. Change it up by including bits of podcast sound, a motivational quotation, or extra information regarding the podcast guests.
Include A Quote from The Visitor
Again, conveying the idea and the guests’ words is the point of this whole process! What perfect way to do so than to showcase a quote from one of the guest interview sessions? The Creativity Empire Podcast is an excellent instance of this, bringing out the finest in a podcast interview by showcasing an important phrase while still embracing the general concept and business of the podcast. Please remember that there are other approaches you may take; whether you build your quotation templates or choose a picture of the visitor as the backdrop, it is all up to you and whatever works for the subject of the podcast.
Visually Appealing Feed
Instagram still seems to be primarily a visual medium whenever it comes directly to it. As a result, you could not afford to compromise on keeping your newsfeed as aesthetically appealing as feasible. To keep your podcast’s Instagram account on schedule, investigate the new trends and choose a pattern for your site to ensure that your posts’ updates are compatible with the leading aesthetic you want. Ensure that every posting is well thought out, visually appealing, and matched with what your target audience wishes to see. Don’t ever be scared to be inventive and start something different!
Now that you know the fundamentals, you should get started right away! Let us hear in the comments what you’re doing to promote the podcast on the Instagram application. We’d appreciate hearing and spreading them with other podcasters!