Did you know that as much as eighty-four percent of those who read online reviews value them as much as they do recommendations from their friends?
So, yes, your online reputation does matter. While it may seem like something you have little control over, there are actually several things you can do to improve this reputation.
This article outlines five such tips to help you present your brand better on all virtual platforms!
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Create an Online Review Strategy
You may have noticed that it is far easier to get an angry customer to leave reviews than it is for a happy one. That’s why it’s time for you to set up a review strategy.
Actively ask your clients and customers to leave reviews and feedback if they’ve enjoyed your service.
This may not be enough, so encourage customers to leave reviews by providing them with incentives to do so. Perhaps, a small discount on their next order, maybe a freebie. Consider it an investment, keeping in mind that their reviews will help you garner more business, in the long run.
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Use Negative Reviews to Your Advantage
Don’t get bogged down by your negative reviews. Those are simply inevitable when you run any kind of business.
Instead, learn how to use these reviews to your advantage. Respond to them, be courteous and polite regardless of how rude the reviewer is. Use it as an opportunity to show other potential clients how much you value your customers.
Offer to make it right, request another chance, or of course, if the reviewer is being far too unreasonable, make sure to outline your side of the story.
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Monitor Your Online Reputation
When you’re in it for the long haul, you need to be able to look at the data. Use a reputation monitoring tool to access all your relevant data in one place and observe various customer review trends.
This is a key aspect of reputation management because it gives you insight into brand sentiment, your mentions, relevant web influencers, and more.
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Expand Your Reach Online
It does not do to simply have a single Facebook or Instagram page, you need to put your brand out there more. Give your audience multiple places to reach and review you.
Your clientele is spread across platforms. If you do the same, you are only making it easier for them to reach you.
Start Working on Your Online Reputation Today
It’s never too early, nor too late to start working on your online reputation. Got a few bad reviews? Don’t worry, you can turn it around.
Just make sure to invest in a few good reputation management tools, create a good online reputation strategy, use negative reviews to your advantage and expand your virtual reach through different platforms.
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