The arrival of a crossover model in its lineup has allowed Lamborghini to achieve its best-ever business performance in 2018 and look to the future with optimism. Urus instantly became one of the most wanted crossovers in the world, with its exquisite design and top technical characteristics.
In 2019, Lamborghini sold almost 6 thousand automobiles internationally, a 51 percent increase over the result of two years ago, as well as the turnover of the company, which nearly reached 1,5 billion EUR. This can be definitely called a German success, though it took almost twenty years for the Italian brand to get to it, after the acquisition of Lamborghini by Volkswagen Group in 1998. Urus made this fast leap from bankruptcy to prosperity.
The sports crossover Urus entered the international market only in mid-2018, but it has already given a powerful motivation to the growth and improvements of the brand. It is worth recalling that the model was first shown as a concept back in 2012 and since then its exterior design has remained practically unchanged.
Urus has stylish, narrow headlights with several angular focusing lenses and elegant Y-shaped sections of LED in the running light of day. In the front bumper, taking a huge air covered with a grid with the help of extended hexagonal honeycombs. It gives the front an aggressive look and directs air flows to the radiators of the cooling system. The delicate yet sharp Lamborghini logo looks just perfect in these surroundings.
The stern of the car deserves special attention. Despite the rather bulky forms, branded lights, sloping trunk lid and a huge diffuser with four exhaust pipes create a sporty and aggressive image, peculiar to the models of the Italian company. In general, designers have perfectly managed to crossbreed pedigree features of famous supercars with monumental and solid SUV image.
The Lamborghini Urus is a premium five-seater SUV. Its overall dimensions are length 5112 mm, width 2016 mm, height 1638 mm, and wheelbase 3003 mm. Thanks to the air suspension, the car’s ground clearance can vary from 158 to 248 millimeters. With such a wide range of adjustments, the car is perfectly suited both for active driving on a level surface and for overcoming off-road of medium severity.
Who knows, probably, after such a success of Urus, Lamborghini is not going to stop, and will follow the world’s crossover-trend, set by the lion car logo brands. But for today, the iconic Italian brand has already presented two novelties: Aventador SVJ Roadster, with a 6.5-liter atmospheric V12 engine producing 770 hp, and Lamborghini Estoque, a certain GT-class model that theoretically should become the most popular model after Urus. In 2008, Lamborghini presented an Estoque concept with a 2+2 seating arrangement, but it did not go into production and now with some modifications, it has been agreed to return to this concept, although it is still unspecified what platform it will be made on.