When buying a dress or jewelry online, haven’t you ever wanted to try the product yourself? Yes, most people might have desired the same, but it was only a thing of the imagination a few years ago.
With the advancement of technology, modern science has fulfilled men’s wishes as well. The invention of virtual try on technology allows the buyers to try on their desired products using their camera (of the device they are using; for instance, mobile, tablet, or laptop).
Augmented Reality or AR is the basis of this technology. With the help of AR, it enables the users to envisage the products they are willing to buy contextually. In the luxury business, it helps the customers confirm the design, size, and fit before placing the order.
A brief history
Converse was one of the first brands to use this technology in 2010. Through The Sampler App designed for iPhones, customers can utilize cameras of their mobiles to perceive how shoes looked on them, post photographs via social media, and buy the products online.
Market experts opine that the organization was one step ahead of its contemporaries. They introduced the technology even before 2016 when Augmented Reality innovation got a significant break by Niantic’s launch of Pokémon GO, an AR-improved game accessible both to iOS and Android device users.
This application inspires gamers to look for renowned pokémons in real life, considering the environments and settings dependent on GPS frameworks. They can catch these unique-looking creatures, train, and fight against each other in imaginary gyms.
How can it enable you to make your customers’ shopping experience better?
Infuse ‘Cool’ into anything
Envision the joy and smile on the face of a client while taking a gander at your items. Embracing AR-powered virtual try technology presently is a great edge over your competitors, for retailers specifically. It’s a decision that can assist an organization with leveraging a benefit instead of playing to get up to speed after customers’ demand makes it mandatory for your business.
Pick your surroundings
We have been familiar with shopping from home through television for a long time and afterward through the Internet. Though customers were finding it comfortable, they felt restricted as they could not visualize the products. This advanced technology has demolished the limitation and allowed the buyers to try stunning jewelry or modish dress while enjoying espresso with a loved one.
Hazard free zero-risk trials
Now people can park a new car in their garage without stressing over a scratch. They can repaint their walls without the wreck or headache.
Virtual try technology can place a couch in your living room or a light on your roof in a couple of taps of a smart device. Or, on the other hand, possibly you’d prefer to put a wellspring on your lawn. With this technology, all you need is your tablet or smartphone to envisage a major change.
Optimal product optimization
Don’t let the customers regret; let them try each design for an item. AR-powered technology allows customers to bid goodbye to the guesswork while purchasing expensive products by instilling life into paint and texture samples before your eyes.
These days, most customers have become familiar with the idea of trying a product before placing an order in the comfort of their homes. That’s why most customers with virtual try-on technology are choosing the right products; it is reducing the number of returned items significantly.