In today’s day and age, social media has become more important than ever before. You get minutely updates about current affairs, it is a great source for memes, and you can also check out various businesses here.
As it is available at the touch of your fingertips, social media also makes for a great way to advertise your businesses, products, and services. In fact, Social Media Marketing is now a huge industry, helping companies to market their products on social media.
Having a presence across multiple social media platforms is quite necessary to increase engagement on posts. Different social media attract different audiences, so you should make the most of all the platforms you can.
However, this process can get quite cumbersome and it will be hard to manage multiple social media accounts at the same time. Sprout Social and Sendible are two software that can help you with this.
In this article, we will compare Sprout Social and Sendible to help you make a choice between them. The comparison will be based on factors such as maximising audience engagement, creating and scheduling posts, performance statistics, and pricing options.
1. Maximising Audience Engagement
Sprout Social has a feature called the Smart Inbox which displays all your messages from all your social media on the same screen. You can also filter the social media platforms to see messages only from the ones you choose.
With this feature, you don’t need to go back and forth and switch between platforms. You can also carry out actions such as liking, replying, retweeting, and assigning tasks to colleague from the same screen.
Sendible has a similar feature which allows you to view all the messages on your social media on a single screen. This is known as a Priority Inbox, and here too you can social media platforms to view messages from only Twitter or only Instagram, etc.
2. Creating and Scheduling Posts
To publish your posts, you get four options on Sprout Social, which are-
- Publish Now: With this option, you can directly publish your post on the selected social media.
- Save as Draft: You can store posts as drafts to publish later on.
- Sprout Queue: You can create a queue with this option and your posts get automatically published according to the queue.
- Schedule Manually: Set a date and time for when you would like your post to get published.
For Sprout Queue, you can either manually select the time you want your posts to get published, or ViralPost can help you out with it. ViralPost collects data about audience engagement and provides you with the best times to post content. This helps you to maximise audience engagement.
On the publishing calendar, you can view your past posts and future scheduled posts, all in one place. You can also filter the posts you want to view based on social media or the category of content.
Using Sendible, you can create your post, select the social media you want to post it on, and schedule the time and date you want it to be published. You also have the choice to repeat a post and set the frequency for that.
To customise the same post for different social media, Sendible has introduced a Smart Posts feature. With this, you can create your post and then edit it based on the requirements of the specific social media, all in one screen.
To publish one message multiple times, you can use the Smart Queue feature and with the Recycle Messages option, you can repeat the messages in the selected queue. You can also schedule your messages here.
3. Performance Statistics
On Social Sprout’s Reporting Suite, you can view reports of the performance of your accounts on the various social media platforms. There is also an Engagement Report that measures audience engagement with your posts and combines the data to create graphs.
To create your own custom reports, you can make use of the Report Builder feature on Social Sprout.
Similarly, Sendible also provides you with options to view their automatically created reports or create your own reports using their data. You can drag-and-drop the required parts of reports created by Sendible to customise your own reports.
4. Pricing Options
Both Social Sprout and Sendible provide you with the option of a 30-day free trial so that you can familiarise yourself with the software before you pay for the subscription.
Social Sprout’s subscription starts at $99 per user per month, and provides you with the following three plans-
In case you don’t want to upgrade from your current plan to another, you can buy 5 more social profiles at $25 per month.
On the other hand, Sendible provides you with the following four subscription plans which are based on the size of your company, starting at $24 per month-
The prices are set depending on the number of services that you would like to avail. You can also purchase additional services instead of upgrading your plan.
We hope that this comparison will provide you with the information you need to make your choice. Don’t be too worried about making the wrong choice as both of the software are among the best and most trusted in the field of Social Media Marketing.
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