Whether you’re just starting a business or you’ve been around the block for some time, you’re probably familiar with the impact social media has on your marketing and overall business success.
With numerous social media platforms and a ton of noise regarding the most effective strategies for each, it can be quite overwhelming to create a solid social media plan.
That said, it’s never been easier to achieve your marketing goals through social media, as literally everyone and their momma are hooked, 24-7. This provides enormous opportunities for businesses, influencers, and artists to get discovered by millions of prospects and reach those objectives a lot faster.
If you are looking for some fresh perspective on how to improve your social media strategy in 2020, or if you’re just starting out and need some guidance, read on to get our most effective social media tips. From best instagram growth hacks and Facebook marketing ideas to Twitter and YouTube engagement strategies, we’ve got all the scoop.
Take Your Visuals Seriously
Let’s face it, people are pretty visual creatures, and this is mostly mirrored in their online behavior.
The strong, high-quality visual content is what makes the first impression. It takes a lot of effort to make today’s users stop scrolling and pay attention to your content.
To reach this holy grail of social media, you need to have your visual game on point. Your product photos, brand visuals, landing pages, and each post across social media has to be attention-grabbing.
If you can’t afford a professional designer, take some time, and learn a thing or two about photography, lighting, and angles. Try out a couple of different editing tools, and you’ll be able to see the difference in terms of engagement.
Get Your Story Straight
Once you’ve perfected your visual presentation, the next most crucial part is your copy. Don’t worry; you don’t have to be a professional writer to capitalize on your captions.
- Just do thorough research into your target audience. Who are they? What age, gender? What are their values and beliefs? Then come up with captions that communicate all of this in relation to your brand. Ask the questions that spark the conversation. Show your human side.
- Pay attention to trending topics, and incorporate them into your content. Give hints, or ask thoughtful questions.
- Don’t forget to add hashtags, links, and emojis to your captions. After all, social media is all about the playful and laid-back approach to life.
- Target your messaging according to a specific social media platform. Forget the one size fits all strategy if you want to succeed on more platforms at once. Remember that the Facebook demographic is somewhat older, focused on family, pets, and every-day topics and photos.
Twitter, on the other hand, is perfect for fun, creative bits, whereas Instagram provides the best of both worlds and some more.
Instagram indeed provides the best opportunities, as you can write up an entire micro-blog, accompanied by any form of visual content, all in one post. Instagram’s most active users are made up of Millennials and GenZs that value authentic, fun, and relatable content.
Let your Instagram followers in on your YouTube content, and let your Twitter followers weigh in on your next video topic. Use every opportunity to cross-promote your social media. Place the links to your other social media profiles in the bio and description.
Add the swipe up link on Instagram to your latest blog post, YouTube video, or TikTok. Announce the winners of an Instagram giveaway in your YouTube video. Post the coolest mentions on Twitter to your Stories Highlights.
You get the idea. Make sure your audiences everywhere are familiar with all of your social media presence.
Improve engagement through interaction
Finally, all of this effort is wasted if you don’t encourage interaction with your audience across social media.
Be there in the comments, DMs, mentions, and conversations about your brand. Show your audience how much you appreciate each comment, feedback, or review.
Always stay positive and respectful, even when you encounter negative feedback. In addition to boosting your engagement, this way, you’re also creating a cool community around your brand.