Search engine optimization can be a complicated topic to bring up with a web designer or developer. However, the reality is that it’s easier than it seems to make your site ready for Google ranking. When you’re building a website intended to achieve higher rankings, following some basic guidelines, like making sure you have fast loading speeds, and a strong user experience, can instantly improve your chances of gaining organic traffic. There are even site-building solutions out there, like Webflow, which come with tools to help you strengthen your position for certain keywords and phrases. Today, we’re going to look at some of the simple tools you can use on Webflow to boost your ranking potential.
Key Webflow Tips for Search Engine Optimization
Unlike some open-source website builders, Webflow makes it quick and simple to leverage SEO when you’re building your online store. This unique solution prioritizes clean coding for site development. This means that automatically, search engine crawlers will be able to easily scan through your website to understand where pages need to be indexed and ranked. Sometimes, strengthening your Webflow SEO can be as simple as following a guide to the three successful keys to improving your presence online. All you need to do is follow some basic tips for brand awareness and Google optimization, such as:
- Using native controls: Webflow automatically comes with native controls for creating image alt text, descriptions, meta-titles, and custom permalink structures. This improves the foundational structure of your SEO site.
- Integrating the right tools: Aside from giving you built-in functionality, Webflow also makes it easy to add new functionality with Search Console, Google Analytics, and even XML sitemap generation features.
- Editing content accordingly: Whenever you add new content to your website, make sure you edit it properly with the right heading tags, contextual links, and rich elements to help the crawlers move through your website.
- Keyword Management: Choosing the right keywords based on your knowledge of your target audience, and making sure you apply them correctly to your website pages will always be an important factor in SEO.
On top of that, it’s worth remembering you can use the features all throughout editors and site builders like Webflow to create a better user experience and browsing experience. Strong user experience improves the time spent on-site, so your customers are less likely to go to competitors.
Make Your Store Stand Out
As the e-commerce world becomes increasingly competitive, businesses need to work harder than ever to make their site stand out. This doesn’t just mean having the right products and customer service, but having the correct site structure too. Choosing a website builder with plenty of tools available for search engine optimization can save you a lot of headaches when it comes to boosting brand awareness online. Make sure you have everything you need to strengthen your site’s position in the search engines before you begin building your website. Everything from page performance and hosting to URL structure can make a huge difference to your chances of gaining sales.