Marketing done right is a delicate balance between giving people what they want and need while not being too pushy. In this blog post, we will cover the basics of marketing.
What is meant by marketing?
Marketing is the process of communicating with your customers and developing strategies to attract them. Marketing also includes finding new ways to retain those customers you already have. Mensamarketing is dedicated to helping you create innovative marketing solutions for your business.
How does one market their business?
There are many different methods for marketing a business. However, there are few main types:
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Advertising
Advertising is a type of marketing communication that uses paid announcements to inform the public about products, services, or ideas. There are several types of advertising, including radio and television spots, billboards, print ads in magazines and newspapers, and online advertisements on social media platforms.
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Public Relations
Public relations is similar to advertising, but it uses communication strategies to provide information about companies or organizations. For example, PR involves using news outlets and social media platforms to get your company’s name out there, so people know what you are selling before they buy.
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Personal Selling
Personal selling is a type of marketing that uses one-on-one communication to provide consumers with information about products or services. Personal selling can include in-person interactions, such as meeting with customers face-to-face at their business location, but it also has direct mail pieces and telemarketing. An example would be if someone who works for an energy company came around the neighborhood offering incentives like free LED light bulbs so people could save money on their electric bills by switching over to more efficient lighting options.
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Online Marketing
Online marketing is a type of promotion that uses digital media to get the word out about products, services, or ideas. Online marketing includes things like running ads on social media platforms, creating and maintaining an online store where people can purchase items from your company directly, as well as using search engine optimization (SEO) strategies to have your website rank higher in Google searches so more people might find it when searching for keywords related to what you are selling.
What are the benefits of marketing?
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Attracts Customers
The goal of marketing is to attract customers. Marketing can help you get your company name out there so more people know what you have to offer and will buy from you instead of a competitor.
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Builds Loyalty
Once people start buying from you, marketing can also help keep your customers coming back. Suppose you are providing excellent service and continually working to meet the needs of your clientele. In that case, they will be more likely to return and purchase from you instead of taking a risk on an unknown brand or company that might not provide what they need.
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Grows the Business
Marketing can help you grow your business. If more people are buying from you, then that means you have a lot of customers and might need to hire more staff or expand your operation to keep up with demand. Marketing can also provide ideas for new products or services, allowing your company to continue growing instead of getting stuck in an endless cycle where it is always doing the same thing without any changes being made.
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Develops a Competitive Edge
Finally, marketing can give you and your company a competitive edge in the marketplace. The more people know about how awesome your products or services are compared to those of other companies, the better chance you will stand out from the crowd and have loyal customers who will keep coming back for more.
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