If you haven’t used video marketing yet, now is the time to try it. With the growing popularity of video streaming platforms, video content is becoming more and more popular and effective as a marketing strategy. Judging by the obvious success statistics of video marketing, it is clear that it is a must-have marketing strategy for any business. That is why the best solution for you can be video production company.
Videos Build Trust and Personal Connection
The last few years have seen a marked increase in the creation and consumption of video content on various platforms. Also, in this virtual reality world, streaming has become a great tool that allows companies to improve their marketing methods. Here are some video marketing statistics that prove that video is the future of marketing:
● According to a Google study, 6 out of 10 people watch online video instead of television;
● According to a YouTube survey, users watch 1 billion hours per day on YouTube;
● According to the study, it was found that 55% of people spend time watching videos every day and 78% of people watch videos every week.
Products or Services with Video Presentations are More Likely Purchased
Regularly producing videos for your video marketing strategy is not that easy. You should take into account the target audience, purpose, budget, type of content and use step-by-step planning. Here are some points to consider when planning your video marketing strategy:
- Set goals for the video;
- Define the target audience;
- Create creative requirements;
- Meet the deadlines.
Videos Provide Great Return of Investment
Return on investment is one of the main indicators in any business. Now only a few entrepreneurs successfully develop video marketing on the Internet. Most likely, there are no strong competitors in your niche at all. This means that you can attract customers much cheaper. Moreover, today one smartphone is enough to shoot video. Production cost – $0.
In the context of Return on Investments, investments are understood as any investments directly into the business: labor costs, office and warehouse rentals, marketing and advertising, the purchase of raw materials and materials, maintenance, and everything else that is needed for work. This is one of the main metrics that allows you to shape the direction of business development, determine the profitability of specific products and directions, make the right management decisions and avoid costly mistakes.
The Bottom line
Quality video production requires at least 8-10 weeks, and you need to define small goals and deadlines for each goal. To develop a cost-effective strategy, you need to determine the available resources needed to produce video content. Setting up a budget can help you plan for the resources and other expenses you need. In general, video marketing is about sharing the idea of your brand with the audience and engaging them, promoting the video in the right way, making it accessible to a wider audience. It is a cost-effective way of selling products or services, as it does not require large investments in production and distribution.