Have you ever wondered how small businesses make it to the first page of Google search results? We can tell you this—it wasn’t the wave of a magic wand. Ranking high in search engine rankings is hard and nerve-racking work. Search engine optimization (SEO) is a skill, but having the right tools makes it much easier.
Search Atlas is one of the best SEO products on the market. It’s an extension that allows you to use LinkGraph’s award-winning SEO toolkit on your website and pages. The insights it provides can help you create an effective, comprehensive SEO strategy without being an SEO expert. Continue reading to learn how you can increase your online visibility with Search Atlas.
Perform keyword research.
Keyword research is essential to your SEO strategy. Indeed, there’s more to SEO than using industry-related terms on your website and in your content. All the same, keywords are the secret sauce of SEO.
Keywords are words frequently used in search queries for products and information. Strategically using these words will cause your web pages and content to appear more relevant to search engines.
A powerful keyword search tool can pinpoint which words people use when searching for information or products related to your industry. The Search Atlas keyword search tool finds the most relevant keywords based on your web pages and ranks them in order of importance.
Get focus terms for your content.
Focus terms are almost as important to increasing your search engine rankings as keywords. Focus terms are like secondary words that are relevant to your primary keywords. Indeed, focus terms are much more numerous than keywords and serve a different function.
You’re supposed to use keywords wisely in strategic parts of content, on web pages, and even URLs. However, focus terms are for creating content and serve as guidelines for your wording. Incorporating them ensures that your content remains relevant to the keywords and valuable to readers.
Optimize your landing page.
Your landing page is one of the most important pages on your entire website. It’s where you collect data from searchers that you can use to create email marketing campaigns and offer special promotions. It provides your best chance at converting a searcher into a potential customer, and eventually, a loyal customer.
You can use the Search Atlas tool to get insights to optimize your landing page. It will show you the adjustments you need to make to lower bounce rates and increase conversion rates. You might need to change something small in the design of your landing page. Or, maybe your page description doesn’t have the right keywords. You can remove all roadblocks to optimal landing page results with Search Atlas.
Improve local search results.
One of the most important things for small businesses is ranking in local searches. Small businesses have the advantage over national brands in local searches. You might have a local SEO problem if national brands rank higher than your company in local searches.
Search Atlas can help you with registering on local web servers’ directories and implementing your physical address and contact information in the right places. Small things like letting search engines know where your business is and creating content related to your local area will help you climb to the top of local searches related to your industry.
A great SEO strategy is essential to maximizing your digital marketing efforts. It takes years of experience to fine-tune your SEO best practices, but Search Atlas makes it much easier. It offers a comprehensive suite of SEO tools that can help your company increase its online presence. Whether you’re a freelancer working to achieve your career goals or a business owner looking to increase online sales, the Search Atlas SEO platform can enhance your online visibility.