Apart from being a social media platform for interactions and exploiting creativity, Pinterest is also a powerful marketing tool. Once you grow Pinterest followers to a high level, it becomes an effective marketing platform for your website or products. You may also enroll in influencer marketing services. With over 300 million users, the social media platform offers you and businesses a platform to reach the target audience. After signing up for Pinterest, the first priority should be to get more followers.
Some of the simple ways to get Pinterest followers are:
- Following competitors and similar account profile users on the platform
- Opting for sponsored pins.
- High-level engagement and networking with Pinterest prospect followers with a huge following.
- Content management to help build loyalty and attract more followers through networking.
- Using Pinterest sections and joining the Pinterest group boards.
Building your followers on Pinterest has many advantages. Here are some of them:
- It generates more Income.
- Enhances your credibility and influence among your followers.
- Directs more traffic to your site and increases the conversion rate.
- Enhances marketing strategies for your products and brand endorsements.
After building your Pinterest profile, the next step should be to engage more with the followers to impact your marketing strategies. You can use a Pinterest account for marketing in many ways.
Ways to Use a Pinterest Account for Marketing
1. Take advantage of the algorithms
The idea should be to improve your rankings on Pinterest so that potential target audiences can find you online. Some of the strategies to apply are being consistent in posts, ensuring the content is relevant, and enriching your pins. If you post high-quality content on Pinterest, it enhances engagements through comments, clicks, and re-sharing the posts. That will help increase your business prospects and returns in the long run.
2. Enhance engagement with other accounts and across all social media platforms
Loyalty to your brand plays a role in marketing and influencing buying decisions. To build loyalty, you should establish connections with the target audience. Correlation with other Pinterest users in your line of the industry also helps to expand your brand exposure to the target market. By creating group boards and adding users, they act as your brand ambassadors by helping you connect and expand your market reach.
Some of the simple ways of engaging your audience are through:
- Vote of thanks to Pinterest users who re-pin your content.
- Sending custom messages or content to those who engage in various topics and discussions.
- Start group chats with your industry leaders and followers for a personal touch engagement with them to help build brand loyalty.
3. Integrate Pinterest ads into your marketing strategy
Before you embark on ads on Pinterest, there are a few considerations to make. Reviews of your marketing campaigns, the budget, and SEO efforts applicable for a specific ad campaign are vital. Identifying the target market is made easy by using the Pinterest targeting approach that focuses on your audience, keywords, and demographics. Your placement choices, the audience interests, and expanding the target market approach to an all-inclusive approach can help reach more target audiences. Try to add value to the audience’s experiences by providing relevant content and product ads that benefit them. Continuously monitoring ad campaigns is an easy way to find out what works for your brand and ways to improve its efficacy.
4. Leverage on keywords and hashtags
Most Pinterest users will find your profile through the Following tab, search engines, related pins, and hashtag feeds. The home feed is another popular way for Pinterest users to find content online. The focus should be to get your content to those feeds through leveraging your keywords. Several factors influence the content that shows up on Pinterest. The main factors that influence SEO are topic relevance, domain, pin, and pinner qualities. Enhancing the above four qualities will optimize your Pinterest account for more publicity and marketing impact.
Pinterest is an effective marketing tool. Microsoft, Hubspot, and IBM are some of the leading companies that use Pinterest to market their brands. They consider the social media platform an effective marketing strategy as it has helped them build their brand over the years. Pinterest ranks third in social media platforms ranking making it an effective tool to market your brand. The above tips can help you use the social media platform effectively for marketing.