Your business can experience a boost in revenue if your Yelp score rises by one full star.
Your brand reputation can face a downturn if a negative Yelp review pops up.
Your customers can leave, your sales can drop, your business can suffer, so on so forth…
Hence, there’s more to the Yelp’s reviews than meets the eye!
Read on the article to know four best ways to improve your company’s Yelp reviews:
1. Your customers’ experience matters – offer them the ultimate quality
Don’t expect a positive review from your customers if you fail to provide them a positive experience with your business. Getting 4.5 or more stars on Yelp is only possible if you’re able to satisfy your customers or better yet, exceed their expectations. If you own a restaurant, it is not only the quality of your food that matters, but your delivery service, customer management services, cleanliness and set-up of your place, everything has its impact. Besides, don’t diminish the quality of your products and services to sustain positive Yelp reviews.
2. Encourage customers including your friends and family to leave a review
Request your customers to leave a review on Yelp by either using digital marketing strategies or contacting them in-person. Remind them to give a review by placing a note in the restaurant menu, sending them an email or SMS after the transaction or when they are checking out. You can also ask your family members and friends to share their positive reviews on Yelp. Moreover, make it easy for your customers to review your business. Include official Yelp review badges in your website and social media pages allowing them to leave a review after only a click. Alternatively, you can request ‘Find Us On Yelp’ window sticker to display at your business. However, none of this means that you buy or coerce customers to give a review. It will only harm your business in the end and drive your customers away since they would lose trust in you.
3. Set up and update your Yelp profile
Let your business’s Yelp profile say it all! The more appealing and informative your Yelp profile would be, the higher benefits your business can expect. Your potential customers would like to explore your business further if they find interesting and relevant information on your profile. There are three packages available at Yelp for Business Owners so you can choose as per your needs to optimize your Yelp profile. Free Tools package helps you create your Yelp account for free. It offers basic features like you can interact with your customers, upload pictures, provide information about your business, make use of business analytics to monitor customer engagement, and benefit from Yelp-only deals. You can also download its free mobile app to keep track of your account every time. It allows replying to comments and questions whenever and wherever you are.
You can also invest in other two packages which are Page Upgrade and Yelp Advertising to make the most of your profile. They offer enhanced features including ‘call to action button’, customized slideshow, competitor’s ads removal, and customizing and running your ad campaign.
4. Respond to your customers’ feedbacks
Whether your customer leaves positive or negative feedback, responding to them shows that you take their reviews seriously. Express your gratitude, encourage your customers to come back, and thank them in response to a positive review. Do the same with the negative review, i.e. thank your customer first for giving feedback then, assure them that you will fix their problem.
Still and all, improving your Yelp’s reviews can be a bit tiring and trickier. Visit trustanalytica.com to receive expert advice and quick help in increasing your Yelp’s reviews and ratings.