Email newsletters are a powerful and cost-effective marketing tool for your small business. To achieve the best results, your newsletter needs to be appealing in its design and engaging in its content.
Please read on to learn more about how to create a newsletter design that will help you get your message out in an appealing and compelling way.
Six Tips on How to Create an Appealing Newsletter
1. Begin with a headline that gets your message out clearly and concisely from the start.
It should appear at the very top of the page. Your headline could include the company name and logo.
2. Create the framework of your design by incorporating the colors of your logo into the color scheme of your marketing newsletter.
There are excellent tools to use that don’t require any graphic design expertise.
Remember to save your graphics. Once it has been saved on your computer, your newsletters will be that much easier to update each time you want to send them out in the future.
3. Keep legibility in mind by using the standard fonts.
There is a nice selection of basic fonts from which to choose, including Helvetica, Arial, and Times New Roman. It’s highly recommended that you stick with only one font in a newsletter. Otherwise, you run the risk of distracting the reader from the main purpose of your email newsletter.
4. Subheadings make your consent more readable, so please be sure to use subheaders to introduce a new topic.
Create catchy wording for your subheaders that summarize the points you wish to make in that section. Short paragraphs are generally preferable to lengthy paragraphs.
5. Give your newsletter a more professional look by stacking the content.
Content stacking is a process that enables you to stack some smaller pieces of your content on top of one another making it one large grouping of content.
6. Add images to better balance the text.
Pictures will immediately attract the attention of the reader as soon as they open the email. Choose a few pictures that would appeal to your target audience and ultimately enhance the value of your email newsletter. Many people will decide in the first few moments whether they will read an email or not. The goal is to create a visually appealing and insightful newsletter that people look forward to receiving from you.
As you proceed in your quest as to how to excel at how to create a newsletter, will uplift the end results to a whole new level. Adobe Express simplifies many of the processes your business needs to compete in today’s market, including creating graphics, collages, videos, and animations.
You’ll be proud of every professionally designed newsletter you generate with the high-quality tools available online on the Adobe Express website. Connect with your customers with a well-designed newsletter, and you’ll be taking the key steps to grow your brand and generate leads. It’s free and very simple to use.
