As a business owner, you’re probably always looking for new ways to make your site more engaging and interactive. One of the best ways to do this is by adding high-quality images to your website. However, it can be difficult to find good photos that are also affordable. Luckily, several options will allow you to browse through thousands of stock photos and find exactly what you need without breaking the bank.
Use a stock photo service that’s specific to your market
When finding the right stock photo for your website, one of the most important things you can do is pick a service specific to your industry. For example, if you’re in the construction business, it makes sense to use photos of people working on homes and buildings.
But if you’re a realtor and want some pictures of office cubicles or desks at work sites to show teamwork, then those would be better suited to check out platforms like https://depositphotos.com/stock-photos/teamwork.html. The same goes for picking photos from other industries—your goal should be finding images that fit your brand’s niche and its target audience.
Make sure their photos are royalty-free, and you can use them as often as you want
A photo is a powerful marketing tool, but a stock photo can be even more so. You can use it on your website or social media platforms to show off what you do and how your company does it. You can also use it for print materials, such as company brochures and flyers, which will help you get your name out there in a big way.
However, not all stock photos are created equal. When looking for the best stock photos for your business site, make sure they’re royalty-free (meaning that you won’t have to pay any additional fees) and that they don’t need additional licenses (which would cost even more money).
Choose photos that have a clear resolution and look like they have been paid for
When it comes to stock photos, there are a few things you should look for:
- Make sure the photos have a clear resolution and don’t look like they’ve been doctored or taken with a cell phone camera. You don’t want your customers to see something blurry or pixelated on your site, as that can be off-putting or turn them away from using your services or buying whatever product or service you’re offering.
- Make sure that the images are of high quality and look natural in proportion—you don’t want an image where everything is too big (or small) compared to the real thing. For example, if someone is wearing jeans with holes in them, those holes should not be larger than their knees—so remember this when choosing which images to use on your website.
Read the licensing information, and make sure you understand what it means
It’s important to understand the licensing information. Licensing information is the terms and conditions that apply to the photos, and it will tell you how many times you can use the photo and in what ways.
- Some licenses allow you to share them on social media platforms like Facebook or Instagram, but not on other websites.
- Some licenses allow for personal use only (so no website usage).
If this is something that’s important for your business plan, make sure to read through these details before buying any stock photos.
If you decide to buy photos individually, you can sometimes find better deals than buying a stock photo subscription
Some sites offer tiered pricing where the more photos you purchase at once, the cheaper each individual photo becomes.
This is especially true for smaller businesses without many resources or large budgets who may only need one or two high-quality images per month.
However, if your business needs significantly more images than that, it’s probably worth your time to consider investing in a stock image subscription service.
Use free stock photos if you don’t have the budget for paid images
If you’re on a budget, plenty of free stock photo sites offer a wide range of options. However, it can be difficult to find great photos in each category. The best way to do this is by searching for specific keywords and browsing through the results manually.
For example, if you’re looking for a picture of a person holding their laptop, try searching “laptop” or “tablet.” From there, you can click through each image until you find something that works for your needs.
Look for free stock photo sites that allow you to search for specific keywords. This is the best way to find exactly what you need.
Conclusion
No matter what kind of business you’re in, it helps to find the best stock photos for your site. Not only does this make your website look more professional and appealing to customers, but it also saves you time from having to create your own images from scratch.
You may be surprised at how many different stock photo websites exist, so we wanted to share some tips on finding the best ones for your needs.
