Did you know that, as of 2019, 36% of small businesses still didn’t even have a website?
These days, many people search for the companies they will do business with online. When a company doesn’t have an online presence, it is doing itself a disservice.
While having a simple website is better than nothing, there is a lot more that brands can do to gain more customers and increase their revenue. The Internet is flooded with countless websites in business pages, and SEO is the way that companies can stand out above the crowd.
Are you considering hiring an SEO company in New York but aren’t sure where to start? If so, check out our guide on how to find the best New York SEO company.
Know What Your Goals Are and Find a Firm That Can Meet Them
When you are hiring an SEO company, you want to have specific goals in mind rather than vague ideas like “I want more organic traffic.” There are actually a number of different kinds of organic traffic, for example, so increasing your revenue will not necessarily be an outcome of generally increasing organic traffic.
You and your team should take some time to outline exactly what you are hoping to gain through hiring an SEO company in New York. Do you want to increase your conversion rate or reduce your bounce rate? Are you hoping to rank for certain keywords in order to boost your product sales?
There are countless goals that you might have a could lead you to hire an SEO company. Whatever your goals are, make sure that you know what they precisely are ahead of time. Then, you can make your goals clear to SEO companies when you are shopping around.
Are you looking to hire an SEO company for your business? You can learn more about why a New York SEO company is right for your company here.
The Best SEO Company in New York Will Communicate Effectively
It’s important to understand that when you hire a New York SEO expert, you are beginning a relationship that will continue for many years. Even if you are setting up a temporary relationship, you’ll want to make sure that you are working with a team that you feel best suits your needs.
One of the most important aspects of any business relationship is communication. Take note of how quickly you get responses when you are shopping around and the general communication skills of the team. If they are not capable of meeting your needs in the initial stages, there’s a good likelihood that they will not be communicative enough for you in the long-term.
Meet Your Prospective New York SEO Company in Person If Possible
While this might be more difficult in the times of the coronavirus, it can be a really good idea to meet the people you will be working with from the New York SEO company you hire at least once. This can help you get a sense of whether or not this is a business relationship you want to be a part of. It can also help you rest easy knowing that you have hired a competent team to take care of your business’s SEO needs.
It can also be a good idea to check out their office space. Of course, fully remote businesses are more and more common these days. However, if they do have an office, getting a sense of the place they will be working can also inform your decision about who to hire.
Find a New York SEO Expert With Metrics That Work For You
Once you have determined what your goals are and narrow down your choices to a handful of companies, now it’s time to take a look at how those companies will chart your progress over time.
It is absolutely essential that you and your consultant are on the same page before you choose your next SEO firm in terms of KPIs or Key Performance Indicators. These are metrics that can be applied to pretty much any aspect of a business.
In this day and age, we have so much access to nearly infinite data that it can be easy to track the wrong KPIs. It’s important that the company that you hire understand the metrics that you find the most important. They also need to be able to communicate that information in a way that you can easily understand and digest.
Go By Word of Mouth Rather Than Google
It might seem like it makes sense to choose a firm that has the top spot on Google. After all, isn’t it their job to boost people’s search engine ranking?
But actually, having the top spot on Google when it comes to a New York as SEO company is not the most important thing. It actually can be a better idea to ask other people in your professional article who they would recommend. This is because companies that are busy providing the best possible SEO for their clients might not have the time or the need to focus on their own search rankings.
It’s Worth Finding the Right SEO Company in New York For Your Business
Having the right SEO firm can mean the difference between your company thriving and your company failing. That means that choosing an SEO company is something that you should put a lot of thought and energy towards. It’s better to spend more time looking for the right New York City SEO expert than simply going with the first company you come across.