Social media can make you a lot of money. A solid social media following can make you a celebrity that businesses and brands would love to work with. Girls Building Empires (GBE), an online training program, teaches you how to get that following.
You will get the knowledge, motivation, and inspiration to reach your Instagram goals. Each chapter is one week long and covers different aspects of Instagram marketing, from choosing a niche to defining your audience and content creation to monetization.
Let’s take a look at the course contents to see how it works.
Step 1: Choose a niche
Niche selection is the first chapter of the GBE course. The foodie and fashion are some commonly used ones. You can also opt for fashion or lifestyle.
But these are not the only options. It is best to pick a niche nobody else is willing to explore.
Step 2: Create a Plan
Being famous on Instagram won’t happen without a plan. Why is a plan needed? It would help if you had an overall strategy before you begin an Instagram campaign.
Prepare your plan before you take any action. Knowing the types of content you will create, the hashtags you will use, and how you will monetize your account is essential.
Step 3: Define your target audience
You will have the best success with Instagram if you know your target audience. The only way for you to succeed is to meet their needs. The third chapter in Girl Building Empires explains the importance of defining your audience.
It will be easier for you to attract sponsors and partners if your audience is clearly defined.
Step 4: Create unique content
The key to becoming an Instagram star is unique content creation. Videos and photos are what make people follow a specific user. That is easier said than done, though.
Taking the same photos in the same place with the same lighting and angle at the same time won’t make you stand out. Taking pictures from a different angle can give a whole new perspective to your photographs. This is just one example. The GBE course goes into the details of how to create excellent content.
Step 5 – Boost Engagement
Make sure you ask questions. Getting people to share their opinions is essential. It would help if you wrote about current events and trends. Engaging people will be easier if you do these things. You’ll have better organic reach if you increase engagement.
Step 6: Create viral content
You must set yourself apart from the crowd to create something viral. You need to be creative here. Planning and implementing something new will be easier if you have the resources. It can be a great help to work with small brands and businesses. Think of ideas or campaigns that they will be happy to sponsor.
Don’t be afraid to pitch your ideas to local brands and businesses. Sponsorship allows you to create high-quality content that is impossible to accomplish on your own.
Step 7: Use appropriate captions
Instagram posts can contain up to 30 hashtags, but you don’t need so many. Ideally, you should only use one hashtag corresponding to both your brand and the content you’re posting.
A lot of hashtags will annoy people and cause them to unfollow you. Use hashtags and describe the content naturally.
Step 8: Be consistent
Create a schedule for your posts so all of them don’t come at once. This way, people will see new content from you every day or week, depending on how often you post.
Step 9: Interact
Engage in conversations by commenting or liking other’s comments as much as possible. Responding to others encourages them to keep posting which means more potential customers/clients for you. People love to be recognized. This can help you get more people to follow you if they see you have been interacting with your audience.
Step 10: Make use of Instagram stories
You will learn how to create amazing Instagram stories in this section. Copying Instagram Stories won’t work. Do not disappoint your Instagram followers with boring stories on Instagram.
Step 11: Learn from the GBE
Want to know how GBE was able to grow a large following by using specific tips and tricks? The second last chapter talks about this in detail.
Step 12: Convert followers into customers
Instagram can be monetized in many ways. Brands will pay you for the quality content you create. You can also sell your products as an affiliate marketer. The last chapter in this course explains how to convert followers into paying customers.
GBE Review – The Final Verdict
With Girls Building Empires, you can create a successful business while doing what you love. No upfront investment is required. GBE is perfect for anyone with some free time looking for a side hustle that can grow into something big.