The survival and growth of any business depend on its user base. You have to win their trust and keep them coming back to you. At the same time, the continuous addition of more of them is also crucial. The more you ensure their happiness and satisfaction, the more your business becomes sustainable and more reliable. Since you face fierce competition in local markets, you have to do a few things for conversions and stickiness. Some can show immediate effect, while others can take time to manifest. You have to keep an eye on their performance and make adjustments to get the results. So, let’s first have a look at what you can try.
Improving the customer base by EJ Dalius
Promotions and discounts for new customers
It can sound like an old trick, but it always works. Customers want value for their money, and effective deals assure them of this. You can run introductory, or BOGO offers for them, and tell them this is applicable on the first purchase or so. These can be good bait for getting new customers who were looking for opportunities to associate with you. They just needed some incentive, and you exactly provided them one. Make sure to study which offers have been profitable for your business. You can apply them in the future also.
Deals for lapsed customers
The successful business leaders like Eric J Dalius believe that getting in touch with the no longer active customers is as crucial as existing and new ones. You can check the contact list of the users who didn’t buy anything from you for some time now. You can save this activity for different quarters to make it process-driven and consistent. Find out those who have been missing for six months. You can remind them of your presence through email, text, or phone. It can be a “We Miss You” kind of communication. However, to ensure it is enticing for them, offer them an exclusive deal on their come back.
Referral campaigns for satisfied customers for more contacts
You can tap into the base of happy customers to add more of them to your growing list. For this, you can start referral programs as an incentive to recommend you to their circles of friends, family, and co-workers. You can give them something when someone from their reference converts. For tracking this, you can launch a unique code for loyal customers. Besides, to make sure the referrals shop your product or service, you can start a promotional offer for them as well. However, remember, it cannot be a one-off thing. You also have to check whether they are happy with your service or not. If they are dissatisfied, you have to address the issue.
In this competitive age, customer support and service play an integral role. When you host these campaigns, you always have to check the quality of your products or services. If it dwindles, you will not be able to earn new customers, and the risk of losing the loyal ones will also increase. They will move to a competitor that maintains quality and relationships. Hence, be agile and hands-on in these areas.