Trademark is an essential term in the business industry, and here is why. If you have a business, you must think of something that makes you different from the rest of your competitors. To do that, you must think of something like a brand name, slogan, or logo that is unique and memorable to distinguish your business from the marketplace.
Today’s businesses have their own brand logos like the checkmark from Nike, crocodile from Lacoste, three-stripes from Addidas, and so on. These iconic and classic trademarks have been stamped into people’s minds that represent the brand holistically.
If your logo has become iconic, people would be thrilled to buy your products because it would make them hop on the trend- one reason to take pride in your logo. If you already have your logo or branding, then the next important step is to put a trademark into it. Suppose you still have no idea why you need to put a trademark in your logo. In that case, you can also consider consulting a trademark lawyer to help you understand the value it comes with and also guide you throughout the process. To start, read through so you will get the idea of having a trademark.
Why is it important?
1.  Logo Protection
New York patent and trademark attorneys share that the most important use of the trademark is to protect your intellectual property. If you have already trademarked your logo, you won’t have to worry about other businesses trying to use your logo or replicate a logo similar to yours. A trademarked logo is marked on all of your products and services. That way, you can be protected from any counterfeit products. Having a trademark also adds credibility to your brand, building trust and legitimacy.
2.  Rights to the Mark
Having a trademark in your logo allows exclusivity, which means that your business will be the only one in the whole country that is allowed to use that logo. The trademark will verify your official ownership and prevent third parties from using a logo that coincides with similar or confusingly similar goods and services. With the help of having a trademark, you can take pride in your work and focus on making it successful without worrying about it being stolen or replicated.
3.  Strengthen Business Reputation
Promoting your company’s logo as early as possible is very important for the potential development and success of your business. A powerful and remarkable brand, guaranteed by trademark registration, is a reliable legal basis that acts as one of the foundations of your business. Your business’ reputation is also crucial for your business to grow. Then eventually making your brand well known. Potential investors often require the company to have a prominent brand as a condition for making investments. The ‘business basics’ would suggest investing their money in prominent companies and are sure to have products worth selling.
4.  Protects your brand on Social Media
We cannot deny the fact that the online market is vast and has lots of opportunities. According to the United States Department of Commerce, consumers spent approximately $601.75 billion online with U.S. merchants in 2019. This concludes that Social Media is a powerful tool to promote your brand and do everything to make your logo known. But the risks are also higher in the digital market. Stealing, replication, false claiming, and counterfeits are rampant online. They are usually targeting small and start-up businesses.
Additionally, one of the considerable risks in social media is when infringers create fake accounts and post unauthorized content that can harm your company’s reputation. Given your rights, you can request a takedown of these accounts or content. If you want to file a case, you can also do so.
So get on your phone and contact your trademark lawyer. It will surely come in handy one day. Better be prepared than sorry, right?
