If you want to use Salesforce products, knowing the differences between Salesforce Sales Cloud and service cloud is essential. These are the two most used products of Salesforce for organizations from different industries. They’re meant to serve different purposes and have different features.
Let’s find out the differences in detail below.
Purpose of Sales Cloud and Service Cloud
Using Sales Cloud, your sales reps, managers, and executives can reach and connect with your customer better. Alongside, Sales Cloud allows focusing on important tasks.
As a result, you can make more sales instead of investing more time in your business administration. Consequently, you can close more deals.
Additionally, you get real-time updates on sales and marketing.
Once your selling is done, you have further work to do. For instance, you will need to provide customer service, which is the same for every business. You need Service Cloud to provide your clients with post-sales services.
Licenses and pricing of Sales Cloud and Service Cloud
Sales Cloud and Service Cloud have separate licenses. But many people assume that these two products have the same license.
The main reason for that misconception is that sales and after-sales are directly connected. But consider this–the sales and after-sales processes are not some.
Since the process is not the same, software products will also need to have different features. Therefore, there are individual licenses for the Sales Cloud and Service Cloud. That is why the pricing also varies for the two products.
Benefits of Sales Cloud and Service Cloud
In the first point, there are already a few benefits mentioned. However, there are more benefits you need to know about to get clear about the differences.
Here you go—
- Saves time in the sales process and makes the sales journey shorter
- Provides analysis to form a better sales strategy
- Faster access to customer information
- Tracks the daily performance of your sales team
- Analyze customer data for more accurate sales forecasts
So, every feature found in Sales Cloud is directly linked to sales.
- Saves time in solving issues your customers are facing
- Give access to complete information on your customers provided by different departments, e.g., marketing, sales, and accounting
- Automates customer service
- Guides to sort out issues your customers are facing
- Provide easy access to data
You can see that these tasks are related to customer management. And they will help your salespeople to deliver satisfactory customer service.
Features of Sales Cloud and Service Cloud
As mentioned earlier, these two products from Salesforce have separate features. Knowing about the features will give you further information on how Sales Cloud and Service Cloud are different from each other.
Some of the main features set Sales Cloud apart from Service cloud.
Sales cloud helps you to keep track of your potential leads. Furthermore, you can personalize campaigns to turn those valuable leads into paying customers.
You can generate as many reports as needed to monitor your business growth. So you can pinpoint the strengths and weaknesses of your business. Besides, you can export reports anytime and from anywhere.
Instant response to a case:
Customer complaints or issues are known as cases in Salesforce. When customers submit a problem, they get an automated email based on previous records.
Contact and Account management:
The sales cloud helps you handle the complete management of contacts and accounts, including business contact, the entire history of communications with your customer, and so on.
Sales Cloud is easy to use on your phone, so your smartphone becomes a compact office! By this, you can manage calls, analyze reports, find our sales opportunities, manage leads, check the dashboards, etc.
Until now, you have known that the Sales Cloud and service cloud have different features. Well, to be more specific, Service cloud has features that are basically extensions of Sales Cloud.
Also, some features are only exclusive to the Service Cloud. Here are some of the Service Cloud features.
Service Cloud has a live assistance feature that provides online and instant assistance to your customer.
Single platform customer service:
Your customer can connect with you on several social platforms from one place using Service Cloud.
If a custom care agent can’t offer help, experts or higher management can deliver suggestions on certain customer issues. This ensures you keep the service consistent.
Salesforce Sales could help you to design an ideal setup to make sales surefire. And it makes your sales and marketing strategies effective.
On the other hand, the Service Cloud allows you to offer the best customer service. It lets you utilize data found in the sales process.
Using these two products together, you can establish a successful business.