From the picturesque streets of Palermo, a city rich in art, culture, and folklore, Dell’Oglio, a fashion institution, lands online with a boutique that best expresses the brand’s values. A link between a past that goes back to 1890, when the first Dell’Oglio shop was opened, selling luxury goods imported from England, and a present in which Doboutique has emerged in the world of the Internet, attracting customers from all over the world who are looking for elegant, refined and uniquely stylish clothing and accessories.
Doboutique Dell’Oglio is also the latest milestone in the history of a family-run business with strong links to the Palermo area and a worldwide reputation, now under the management of Mario Dell’Oglio, a successful entrepreneur, but above all a creative.
From past to present: how Doboutique was born
To fully understand what Doboutique, an online version of the Dell’Oglio brand shops in Palermo, is today, it is necessary to take a step back. In fact, the history of the company began when Santi Dell’Oglio, Mario’s great-grandfather, traveled to England to select horses to buy for the Whitaker family.
It was during these visits that Dell’Oglio, driven by curiosity and an innate sense of aesthetics, selected English-style clothes and accessories to import in Palermo, where they were much appreciated by the local aristocracy. It was not only the unique and fine style of the collections sold at the Telegraph store in Palermo that won over the customers but also a special savoir-faire that helped maintain a solid and trusting relationship with the clientele. These are all strengths that have remained unchanged and still characterize both the physical shops in Palermo and the online store today realized by Mario Dell’Oglio.
Doboutique: a unique style and a memorable experience
Inspired by his great-grandfather’s work, Mario Dell’Oglio is gifted with a visionary and inventive mind, a vivid imagination, and a keen sense of aesthetics. He selects the apparel and accessories that are sold in the stores and online. Clothing, shoes, hats, and bags are carefully chosen among the best designer labels to meet the needs of those looking for a unique and refined style, for modern ‘gentlemen’ with a nod to the past, and for dynamic and contemporary women who want to enhance their femininity with elegance and sophistication.
Visiting the Doboutique site means having the same experience and taking a step back in time: just as in the physical stores, where you can find interesting vintage items, you can do the same online, thanks to articles that evoke certain moments of tradition through text and images. For example, family dinners and getaways become sources of inspiration for choosing the right outfit, thanks to the art of storytelling.
An extensive online catalog with many options to meet the needs of those looking for classic yet glamorous and original clothing is combined with special picks “Selected by” from designers and influencers.
While the ‘Icons revisited’ are great classics, such as the little black dress made famous by Coco Chanel, reinterpreted by a careful selection of garments made by Mario Dell’Oglio.
The Doboutique is a contemporary version of the Dell’Oglio shops, which have become a point of reference for fashion in Palermo and beyond, but also an opportunity to enter new markets. After all, Mario Dell’Oglio has always maintained a personal relationship with his international clientele.
With Dell’Oglio’s creativity and dynamism, new and interesting innovations await fashion enthusiasts. To be informed about the Doboutique, and receive style tips and updates, simply subscribe to the newsletter and join the exclusive D’O Fashion Club.
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