About what types of content exist and in what percentage should be published for followers Instagram.
The post and story formats contain informational, selling, entertaining and educational content. Let’s disassemble each screw.
The fact is that, even after receiving information about your product, almost no one will use it.
And competitors do not need it either – they already know what you make your clothes from, what are the advantages of natural fabrics and the like (this is an example if you are the owner of a clothing store).
With informational content, you work to your reputation. The more you tell, the more they will trust you.
Here you can make friends with such formats:
TOP facts or myths. Answers to customer questions. Share your day at work. Post-acquaintance with you. Tell about a related niche. For example, if you are an office supply store, write about time management or talk about drawing and design. Announcements. Give instructions. Polls. Comparison of your product: all the pros and cons. Tell about employees.
Below is an example of a great informational post. There is everything you need – information about the product, very short facts that are easy to verify, and most importantly, the choice remains with the subscriber. They do not encourage him to buy here.
Now you are indignant again, I already know you. But believe me, information needs not only to be shared, but also to be trained so that the subscriber can cope without you.
This does not mean at all that all clients will learn everything that you know and will run to open the same business, creating competition for you.
That’s not how it works at all!
When you teach, you teach how to become literate in your niche, while clients will still need you.
A simple example from the life of everyone who tried to learn English through free courses.
Admit it, did you download the course to your tablet / laptop or phone? And then remember how much benefit it was. Have you learned the language from it and now masterfully own all speech patterns?
So educational content is very important and should not be squeamish. The formats can be completely different:
Tips on your topic or a related topic. Instructions, recipes, templates. Reviews of goods or services. A selection of useful sources: books, the same Instagram profiles, applications. Cases.
The list is endless.
Many people confuse informational content with educational content. Informational – gives only knowledge, and the training one shows how the subscriber can use this knowledge and solve his problem.
It is to solve problems that this type of content should be configured.
It will come out beautifully if you first tell something from your niche, and then explain how it can be useful to the client.
The simplest and, at the same time, the most complex type of content. The texts should encourage you to buy, the subheadings should be catchy at first glance, and the main part of the text ideally contains information why you need to choose your product and buy it from you.
Among the most popular formulas are:
“Right now” . Just start the text with a call to action + bring out the emotion: “Right now you can get a bottle of Italian Wine for 1000 rubles and have a cool relaxing evening with a glass of white. Or you may not become this lucky one – hurry up, there is only one bottle left! “. Put pressure on the pain. “Have you also noticed that the wines from the store do not go well with your snacks and taste like syrup?” Offer + time limit + desire + action. “Today only Spanish wine with 50% discount until 17:00. Red, like the very essence of passion. Do you want it already? Send “I WANT” in the comment and we will place an order for you. “
There are many more formulas, but you get the gist.
Among the selling content, there are both direct selling texts and promotions, achievements, customer reviews, photos with subscribers.
It is aimed at engaging the subscriber in the dialogue by all means. Here we basically ask something and wait for comments.
If you have a talkative audience, do a light post and just ask something at the end. In the case when there are still few subscribers or it does not work to stir them up, post light posts without a direct urge to comment.
Otherwise it will be inconvenient: you asked a question, the post is empty and customers will think that you are
subscribers are unpopular.
The screenshot at the end asks a question and although you don’t see, under the post of 20 comments somewhere.
If you have a new account, as an option, you can use the cheat comments, for example, in BossLike.
You can make a list (in the style: how much it costs, how to buy) – create a task and live people under your post will leave these comments to give the appearance of interest “
How to arrange this variety?
When you have figured out the four main types of content, you can sketch out several dozen topics and work through the rest of the points so that the content plan for Instagram is correctly drawn up.
The first is the target audience.
Posts to the masses.
And what do these masses really like? Let’s take an example. You are a liquor store (since I was talking about wine at the beginning). Who buys from you:
Girls 25-40 years old, work freelance and love to relax in the evening. Employees in companies are also suitable for you – they will buy in order to spend time “for themselves.” Often in relationships, so we’ll rely on romantic topics in our posts. We also talk about strong alcohol (tastes are different), but the emphasis is on wine and liqueurs. Men 28-40 years old, most likely, who want to conquer those aforementioned girls. We advertise wine for them, and in order to interest them and make them buy something for themselves, we talk about beer with an exclusive taste, gift bottles and sets, we do promotions with an emphasis on gifts like a barbecue, an unusual glass, etc. We work from 8-9 o’clock in the morning until 6-8 pm. Married couples. Practice shows that they do not buy for themselves, but as a gift, or for a romantic evening.
For each category of target audience – its own post, we do not interfere in a bunch, one post per representative of the target audience.
How often to post content on Instagram.
The more often you post content on Instagram, the more likes you will get. Posting more content increases engagement and also allows you to get more subscribers.
If you want to grow your business, you need to post regularly and consistently.
This is necessary in order to:
Your audience has grown. Interested in your content. To get fast growth and brand awareness.
Aim to post to Instagram one to three times a day. Major brands publish an average of 1.5 times a day.
It also depends on your niche.
For example, in entertainment topics: humor, cats, memes – on average, from 4 posts are published per day. It is enough to publish on a business page 3-4 times a week.
Another rule to follow is quality over quantity.
Let you publish rarely, but aptly, getting high quality photos, than posting low quality content often.
When is the best time to post on Instagram.
Posting posts, you need to focus on when your audience is most active, and catch it hot.
The publication at 8:00 am on weekdays is of the greatest interest – people most often check their phones immediately after waking up. The publication from 12:00 to 14:00 on weekdays also arouses great interest – these are lunch and break times.
This means that we publish the post either in the morning, while they get to work and can flip through the feed, or in the evening for the same reason, or during lunch.
On weekends, you can post starting at 10:00 am.
Young people are active day and night. Working people are active on their way to work, at lunchtime, and on their way back from work.
What do these numbers give?
The fact is that everyone has a different target audience. And you need to choose the time of publication for yours.
How to do it?
Switch your account to a business profile. In the statistics section, just see when the audience is most active. See when competitors are posting. Use the service – it will collect statistics for the entire period of posting content and tell you at what time your audience is most active.
We avoid spam.
You need to post posts regularly and consistently. Try to take 4-5 hour breaks between posts so that you don’t underestimate your coverage.
You post a post, and then immediately the next one, one of them will like the subscriber, and the other will scroll, simply because “well, how long can you already ?!”.
The story is about the same: in order to
you have not stopped looking, do not turn the top line into a dotted line.
Let’s see how NOT to do it (attention to the line at the top showing the number of stories):
I would have already scored on the third story and went to watch something else.
From this we conclude: 3-4 stories for the store can be called the norm, bloggers – 5-6 stories per day. Public pages can afford 7-8 stories, because there is something to tell and it will really be watched.
Optimize your bio, create a profile photo, username and profile type so visitors can easily understand what your page is about and what to expect from it. Schedule your posts a month in advance. This is to create maximum coverage. Plus, you’ll always know what to post. Analyze your posts. Study the information about your posts. Create reports and analyze which posts are effective and grab the audience’s attention, and which are not. This will allow you to focus on creating engaging content only.
Focus on the needs of your audience, provide them with valuable and useful content + try to always publish your content consistently that attracts Instagram view.