It’s pretty common these days to hear about a restaurant closing down even though they served the most delicious food imaginable. One can chalk this up to a consumer base that does not really have all that much of an idea of what it actually wants, but doing so would be rather disingenuous and it would ignore an underlying problem that could pose a threat to the future of the restaurant industry. Most eatery operators are starting to ponder this issue, but it’s really not that complicated to solve.
Essentially, regardless of how tasty or toothsome the food that an eatery serves might be, if customers don’t feel like the ambiance is up to their standards they simply won’t end up going there. Your furniture is definitely a big part of this ambiance so you should be very careful while selecting restaurant chairs, but focusing on comfort in this regard would be a pretty huge mistake too. If you value comfort in your eatery furniture above all else then you are basically following the same route as optimizing your menu and not really focusing on other aspects that are equally important if not more so.
Comfort is most definitely a factor that you should be considering, but another thing that you might want to ask is whether or not your furniture lines up with the ambiance. A gap between how the furniture looks and the vibe that your eatery is trying to give off can result in a relatively jarring experience for customers. This makes it so that customers that might have enjoyed the food would hesitate to come back again since the ambiance would have made them feel somewhat uncomfortable and this can prevent them from being able to truly enjoy the cuisine that you serve in the first place.
A lot of different elements come together to form the ambiance of your eating establishment, and you should pay heed to all of them particularly if you are new to this type of industry. Newbies in the world of restaurants often struggle to understand the fundamentals of this business, so taking note of what elements are in play here could prove to be useful in a lot of ways. A highly significant element that we are going to discuss is auditory in nature, and it can have a surprising impact on the furniture that you set up in your restaurant as well.
This element is music and it can have a really huge effect on a meal. Listening to pleasant music can be a wonderful way to pass the time, and just like a fine glass of wine can heighten the various flavors and textures of a meal, music can pair very well with such things too. Your choice of music has a lot to do with the kind of food you serve, and for the most part, there really are no concrete requirements that you must adhere to in this regard.
Creating a balance between the food you serve, the furniture your patrons will use and the music that is being played is essential, though. You need to make these various elements harmonize with one another, and then and only then will you be able to give patrons something that is worth coming back for. There are various qualities that people might associate with things, and these qualities are mostly aesthetic. Terms can be applied to food, interior decorating as well as sound design and they can hold true based on the experience that people have with these things.
For example, if you are a burger and fries type of joint, it wouldn’t make sense to play classical music at all. In fact, doing so might turn off a few of your customers who would have been looking for a slightly more unrefined type of experience. Similarly, offering fancy chairs with silk coverings on them might not be the best choice either, as burger lovers would not want to have to worry about staining such fine cloth with grease, ketchup, and the various other things that inevitably drip off of this delicious but undeniably messy type of food.
If you serve burgers, you should try to play something like rock music or pop music instead. Opting for something with mass appeal makes sense since this is a term that many would apply to burgers and fries as well. These are foods for the masses, so your music choices should cater to the masses as well. You probably realize that you should apply this kind of logic to your furniture too by opting for furniture choices that have a mass appeal to them and would cater to the widest possible audience.
The first choice that you will make while opening a restaurant will obviously have something or the other to do with the food you will serve, but everything else should be based on labels that you would ascribe to this food. Sushi tends to evoke an ethnic, classy, and refined experience, so classical music or jazz would suit it best and furniture that evokes similar feelings would work great too so you might want to opt for something that’s modern and has sharp edges without any fancy designs.
This is a rather unique way to decide what kind of furniture you should opt for, but it is a highly holistic method and it can be surprisingly effective. Thinking of matching things only in terms of color or anything like that would be rather basic, and it would prevent you from being able to take advantage of the numerous other options that you have at your disposal as well.
Leave a Reply