Automated calling software is a must-have tool for telemarketers and companies that want to get another lead generation and sales channel that will help them sell more and acquire new clients for the purpose of growing their business.
Automated calling software (cold calling software) is the solution that can be really beneficial and useful, even though there are plenty of people saying cold calling is dead. That’s not true, at least because studies show that companies that invest in cold calling grow much faster than their competitors who don’t use cold calls.
Nonetheless, buying cold calling solution is a challenge, at least because the terminology used to describe its features and capabilities is unknown for those who don’t work in this industry, and the fact is that most buyers of cold calling software have never used it before, so such terms as “Predictive dialer” or “redialing rules” have to be explained. Secondly, there are too many differences between various types of automated cold calling software, so understanding what you need and what you don’t need is a key requirement before picking up automated calling software.
Thus, this guide is here to help you learn all about cold-calling solutions.
What is automated calling software?
In most cases, the term “automated calling software” or “cold calling solution” means the software tool that provides automation of cold calling operations and boosts the connection rates of cold calling campaigns. Nonetheless, automated calling software is not designed to serve for telemarketing purposes only – it can also be used to reach out to current customers or to qualified leads, and such outbound calling campaigns can’t be called cold calling campaigns at least because they don’t focus on cold prospects.
Another meaning of automated calling software is a feature of the IVR system that allows you to send pre-recorded voice messages as outbound calls to your prospects from the contact list. This feature is rarely used in telemarketing because it does not have that personal touch of cold calls with agents involved, but it is useful to collect customer feedback or to remind customers of some vital actions they have to accomplish – payments, deliveries, and so on.
But still, our topic for today is cold calling software – the solution for performing massive outbound calls with different purposes. So, let’s talk about the main types of cold-calling software.
What are the types of cold-calling software?
Cold calling software differs by the algorithms used to call the prospects, and it is so because of the different purposes of outbound calling campaigns – you are not going to call cold leads only, are you?
So, the first and the main algorithm of cold calling software is called Predictive dialer – it is also the most high-tech algorithm among others, and here is why. A predictive dialer permanently monitors vital parameters of agent performance, such as call duration, average talk time, after-call work duration, and so on, to find out when is the best moment to call, so the system can initiate a new call even when an agent is still talking with the current prospect – so the new call will be ready exactly when the current one ends. Thus, the Predictive dialer shows the fastest calling speed compared to other auto-dialers – auto dialer is another name for cold calling software, respectively. Its dialing speed is around 100 dials per hour, with a 75% success rate and higher. The main goal of Predictive dialing mode is to handle cold contact lists, update old contact lists and deal with other telemarketing tasks regarding cold calls.
The Power dialer is another auto-dialing tool that works absolutely differently from the Predictive dialer. The power dialer calls phone numbers from the contact list one by one, initiating a new call only when the agent ends the previous one. That is why the Power dialer is slower than the Predictive dialing mode – it performs around 75 calls per hour, with a flexible success rate depending on the quality of the contact list, but never less than 50%, which means 1 of 2 calls will be successful. Nevertheless, the Power dialing mode has some unique features – first of all, it doesn’t require multiple agents to work properly, but requires only 1 agent while the Predictive dialer requires at least 5 agents. Also, it is more reliable than Predictive dialing mode when it comes to dropped calls – calls hung up by the clients because agents haven’t been connected to the call due to the system’s delay. So, the Power dialer never causes dropped calls, while the Predictive dialing mode can cause some – especially if configured wrong.
The Preview dialer is designed to serve absolutely dissimilar purposes – it is developed to provide quality and personalized customer service, as its main feature is an option to check customer data from the CRM system before each call, so the agent can decide whether to call this exact prospective customer or not. It is, obviously, the slowest auto dialer – 50 dialing attempts per hour with flexible success rates similar to the Power dialer.
To make the advantages of auto-dialers more comprehensive, let’s say that the best performance you can get if doing telemarketing manually is 30 dials per hour with success rates between 30% and 35%.
Other vital features of automated calling software
Redialing rules –
Automated calling software gathers data about all unsuccessful calls (unanswered calls) and allows you to set rules to redial those contacts automatically, with a chosen time of new calls and a number of attempts.
Multiple campaign launching –
The system allows you to run multiple campaigns simultaneously, which means you can run one sales, one lead generation, and one feedback collection campaign simultaneously using the same dialing algorithm!
Automated reporting –
You will get automated reports about each campaign with all the needed data to analyze performance and make changes in your telemarketing strategy in case of need.
Automated calling software is a must-have tool for telemarketers and businesses seeking lead generation and sales opportunities. Despite claims that cold calling is ineffective, studies show its positive impact on business growth. Understanding the different types of automated calling software and their features is crucial for making informed purchasing decisions and optimizing cold calling campaigns. For more information check also this informative article about automated calling software (cold calling software): https://www.techgyd.com/automated-calling-software-do-you-need-it/55471/
Harness the power of automated calling software to enhance your telemarketing strategies and drive success.
