Header bidding helps to receive bids from the advisors, and it is considered the primary fact to sell the ad impressions for the publishers.
If you are looking for a comprehensive idea about video header bidding, then you are at the right place.
Header bidding is an innovative platform of programmatic advertising method, and it also gives a good chance for publishers to work on particular ad space, SSPs, and ad networks exchanges.
Video header bidding provides an opportunity to the bidders to ensure they receive the right bid at the right time.
Header bidding is also known as pre-bid or pre-bidding. Header bidding has become an industry standard since 2014 as it has taken the place of popular techniques of selling ad inventory and ad networks.
Video header bidding is designed to eliminate the issue caused by the waterfall method and selling inventory.
A simple guide to video header bidding
Video header bidding is a brilliant technique to open the video used by many publishers and ad network impressions easily. It enables and creates a fair auction for the publishers to guarantee quality work.
Header bidding has an advertising technology, and it runs almost within the video browser.
A video heading is part of a good programming ecosystem. The most common type of video header bidding is the client’s side header bidding.
Header bidding benefits for the publishers
Publishers have many benefits with header bidding as it is growing faster in this technological era.
- The publishers easily get better yield
- They get higher revenues
- Improved targeting and reach
The improved control features allow the publishers of the ad network sources to bid at once, and publishers can then easily control the demand sources. Header bidding also allows the publishers to understand the inventory better.
The publishers are also allowed to optimize their targeting strategy with increased efficiency. This can help the buyers to accomplish their goals easily.
Video header bidding SSPs and ad exchange
Video SSP helps publishers in selling their ad inventories and generating ad revenue. Video SSP focuses more on making videos more demanding and helping publishers monetize their video content on desktop, mobile web, and mobile apps.
Server to server video header bidding
Server-to-server header bidding (S2S header bidding or server-side header bidding).
The auction takes happen on the ad server rather than the user’s browser because of the programmatic technique.
It enables websites to collaborate with a large number of on-demand partners while maintaining page performance.
The Video Ad Serving Templates (VAST) in video header bidding is very easy to use. The video header bidding performed through VAST is useful for both mobile apps and webs.
Video player server-side
The video player plays an important role in both the client-side header bidding and server header bidding. The video player loads on the header bidding, and then it sends an ad request towards the server-side header bidding vendor. The server-side header bidding vendor sends the bids to the publishers.
The main difference between the server-side video header and clients’ video header bidding is the implementation of ad requests.
Video header player wrapper
Video header bidding was first invented and emerged to receive bids and display inventory. Header bidding changed the entire tech and became a game-changer in display advertising and video advertising.
Video ads servers
Like header bidding, video header bidding has two sides: client and server sides. Both technologies send out the server-side header bidding to the vendor or publisher.
Disadvantages of video header bidding
The main disadvantage of video header bidding is sharing user data with the demanded sources.
Latency and slow loading times in video header bidding are a problem for videos in general.
The other disadvantage of video header bidding is that video header bidding depends on routing the real-time auction and that generates a non-transparent coat into the auction dynamics.
How does header bidding work?
Like display header bidding, video header bidding is involved in video editing technologies.
- At first, the vendors have to paste the header bidding code
- The wrapper demands partners as soon as any user visits the site.
- Now, the wrapper will send the bids to the publisher.
- The highest bidder will win the auction in the end.
Does video header bidding take place with pre-bids?
Video header bidding has become a buzzword for quite some time now. The prebid has helped and allowed the publishers and advertisers to close the knowledge gap and easily understand the video header ad network bidding.
Uses of video header bidding:
CPMs could be improved by 50% percent with video header bidding. Video header bidding also benefits the publishers, and it helps them to get out from the potential losses. The best use of video header bidding is that it is easy to use. Just add the new SSPs, test them, add exchanges and remove them easily if they don’t perform well.
Steps to implement video header bidding
Implementation of video header bidding is quite complex. To implement the video header bidding, you have to follow some important steps as follow:
1. Create video ad units & set up the server
The first important step to implement video header bidding is to create a video and set up the server. After the completion, you have to set line items and also video ad creatives in the video ad server.
2. Add video ad units to header bidding wrapper
The second important stage is to add the video ad units to the header of the webpage. Moreover, you can also set a header code to know whether you received video demand for each impression or not.
You can now request the configured demand partners after the completion of this step.
3. Integrate the video player
The last important point is to combine the wrapper and video player. With the help of it, the wrapper can pass the video bid response to the video player. This can be the trickiest step for implementing the video header bidding.
To know more about video header bidding, contact MonetizeMore.
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