When it comes to making a success of your business, a website is one of the most important components. However, despite an impressive design and user experience, there is more to a website than the aesthetics.
Search engine optimization ensures that the right people find your website, but what factors need to be considered when searching for an SEO specialist?
The following is an overview of some factors that need to be considered before choosing an SEO company for the long term.
How Much Does SEO Cost?
Although many will be keen to obtain a ballpark figure for SEO, the truth is there can be various factors that affect the price. For example, those optimizing a small website to a local audience will be paying less than those with large websites with international goals.
However, a professional SEO company will be completely upfront about the work that needs to be carried out, as well outlining the benefits of doing so.
Although there are SEO services available that offer set prices, it is unlikely that the service on offer can offer the same value as a bespoke service.
Choosing the correct SEO company allows you to discuss your budget and achieve a realistic breakdown of the service you will receive. Speaking to a professional also allows you to understand the benefits of the work being carried out.
Does the SEO Company Understand Your Goals?
Those new to search engine optimization may assume the end goal is to appear on page one of Google, but it about so much more. Search engine results are filtered to the keywords used by the person carrying out the search, so a business needs to ensure that they are being found using relevant search terms.
There is little point in appearing at the top of Google results if the company seems out of place. A professional SEO company will ensure a business is being found using the relevant keywords while meeting the requirements set out by search engines including Google and Bing.
When Should a Website Start Seeing Results?
As different websites have different goals, the time it takes to see results can vary. However, for the most part, those enlisting the service of an SEO company should start seeing results within four to six months.
The SEO company will send updates concerning the work being carried out, and there can be instances where the results take slightly longer to achieve, especially within competitive markets. Some information that should be contained within the report includes but is not limited to the following.
- Leads
- Rankings
- Click Through Rate (CTR)
- Bounce Rate
- Backlinks
- Website Loading Time
- Organic Traffic
There can be additional information included depending on the goals of the business.
Once you know what to watch out for when enlisting the services of an SEO professional, you can be confident that your website is primed for success while knowing that you’re getting a real value for money.
